UNC Creative Strategists for BrandNC - CraftNC

beaches

mountains

adventure

?

oneGet people to move to North Carolina

twoBring businesses to North Carolina

threeEncourage tourism from within the state

as well as out of the state.

50%

“CRAFT”

LET’S CRAFTTHE FUTURE

THE

MILLENNIAL

CONNECTED

CONFIDENT

OPEN TO CHANGE

“I can make the world a better place”

“I want it fast. And I want it now. ”

“Today’s hipsters …are tomorrow’s CEOs”

THE

business

Millennials/Entrepreneurs

Second Careerers/Retirees

“Skills must be upgraded continuously through life and every credential needs to be quantified.”

IMMEDIATE

IMMEDIATE

IMMEDIATE

RESEARCH

TECHNOLOGY

EXCHANGE OF IDEAS

THEcraft mentality

Individuality Uniqueness

Come to North Carolina, craft a business the right way.

BUSINESS

PEOPLE

TRAVEL

ONE

TWO

THREE

CRAFTEDIN NORTH CAROLINA

APPENDIX • http://www.pewresearch.org/millennials/

• http://raleighworkshop.com/

• http://chefandthefarmer.com/

• http://www.nccommerce.com/Portals/8/Documents/Research/Visitation/2012%20North%20Carolina%20Visitor%20Profile.pdf

• http://www.foothillsbrewing.com/welcome/?returnUrl=http%3A%2F%2Fwww.foothillsbrewing.com%2F

• http://www.nj.com/business/index.ssf/2013/09/atlantic_city_launches_new_ad.html

• http://www.cbsoutdoor.com/creative/coolcampaigns/ny-state-tourism-get-outta-town.aspx

• All other information was obtained via the Brand NC Fact Pack