UNC Creative Strategists for BrandNC - CraftNC
Nov 12, 2014
BrandNC was a strategy case competition sponsored by the Kenan Institute at the Kenan-Flagler Business School. The aim was to find the next great branding campaign for the state of North Carolina. The UNC Creative Strategists placed second of all teams in North Carolina, beating out teams from professional marketing agencies and of MBA students. Our winning idea was entitled "Crafted in North Carolina".
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beaches
mountains
adventure
?
oneGet people to move to North Carolina
twoBring businesses to North Carolina
threeEncourage tourism from within the state
as well as out of the state.
50%
“CRAFT”
LET’S CRAFTTHE FUTURE
THE
MILLENNIAL
CONNECTED
CONFIDENT
OPEN TO CHANGE
“I can make the world a better place”
“I want it fast. And I want it now. ”
“Today’s hipsters …are tomorrow’s CEOs”
THE
business
Millennials/Entrepreneurs
Second Careerers/Retirees
“Skills must be upgraded continuously through life and every credential needs to be quantified.”
IMMEDIATE
IMMEDIATE
IMMEDIATE
RESEARCH
TECHNOLOGY
EXCHANGE OF IDEAS
THEcraft mentality
Individuality Uniqueness
Come to North Carolina, craft a business the right way.
BUSINESS
PEOPLE
TRAVEL
ONE
TWO
THREE
CRAFTEDIN NORTH CAROLINA
APPENDIX • http://www.pewresearch.org/millennials/
• http://raleighworkshop.com/
• http://chefandthefarmer.com/
• http://www.nccommerce.com/Portals/8/Documents/Research/Visitation/2012%20North%20Carolina%20Visitor%20Profile.pdf
• http://www.foothillsbrewing.com/welcome/?returnUrl=http%3A%2F%2Fwww.foothillsbrewing.com%2F
• http://www.nj.com/business/index.ssf/2013/09/atlantic_city_launches_new_ad.html
• http://www.cbsoutdoor.com/creative/coolcampaigns/ny-state-tourism-get-outta-town.aspx
• All other information was obtained via the Brand NC Fact Pack
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