Transcript
2014-2015 Corporate Partnership Opportunities
University of Alaska Anchorage
The University of Alaska Anchorage is a public, coeducational university situated in the largest city in Alaska. Founded
in 1954, UAA has proudly grown to be the largest post-secondary institution in Alaska. With its main campus spanning
141 hectares, UAA encompasses four community campuses and a number of competitive NCAA teams.
University Quick Facts:
18,000 total student enrollment
– 75.6% acceptance rate – Largest university in Alaska
43,000+ Alumni – Alumni chapters located throughout the United States
71st in Regional Universities (West) in 2014 – Ranked by U.S. News & World Report of Best Colleges
UAA Athletics
• The University of Alaska Anchorage maintains a total of 13
men’s and women’s competitive NCAA teams (mostly
Division II) while additionally supporting various intramural
sports.
• The UAA mascot is the Seawolf and UAA colors are green
and gold.
• UAA is a member of the Great Northwest Athletic
Conference (GNAC) as well as the Western Collegiate
Hockey Association (WCHA), Mountain Pacific Sports
Federation (MPSF), and Rocky Mountain Intercollegiate Ski
Association.
Women’s Sports
Basketball
Cross Country
Gymnastics
Skiing
Indoor & Outdoor Track & Field
Volleyball
Men’s Sports
Basketball
Cross Country
Hockey
Skiing
Indoor & Outdoor Track & Field
A partnership with University Alaska Anchorage Athletics provides you with the opportunity to leverage the already
established and respected UAA logos and marks.
Usage of our marks and logos will cement our partnership and allow the public to more readily associate your
brand with UAA Athletics.
Logos & Marks
Facilities
Alaska Airlines Center
• Set to open in September 2014, this multi-use facility features a 5,000 seat arena and is managed by Global
Spectrum a professional facility management company and subsidiary of Comcast-Spectacor
• The complex has been constructed to fulfill student and faculty demand for athletic and recreation facility use
• The Suites inside the Alaska Airlines Center, when complete, will be the first of their kind in the state of Alaska –
positioning the AAC as the premier sports facility in Alaska
• Additional features include:
– 5,000 sq. ft. strength and conditioning complex
– Fitness and recreation area for students
– Gymnastics training facility
– State-of-the-art video scoreboard and sound system
– Seawolf Hall of Fame
– State-of-the-art sports medicine facilities
Facilities
Wells Fargo Sports Complex
The Wells Fargo Sports Complex, with a capacity of 1,000, received a refurbished playing surface and new bleachers in
2010. The complex has been hosting volleyball, basketball, and gymnastics since 1978 and features training and
recreation facilities for students and athletes. It will continue to see significant foot traffic as the facility will be used for
many University events and community engagements.
Facilities
George M. Sullivan Arena
The George M. Sullivan Arena, with a capacity of 6,290, continues to be the premier hockey facility in Alaska. “The
Sully” hosts UAA hockey as well as the Alaska Aces (ECHL) hockey games. Having undergone its largest improvement
project since it opened in 1983, the arena now boasts a new center-hung scoreboard, improved video screens, a
wraparound LED display system, improved acoustics, and a new ice machine. The arena also plays host to the annual
Kendall Hockey Classic – one of the top pre-season hockey tournaments in the country.
Alaska Airlines Center
Court Logos
Alaska Airlines Center
Inner-Bowl LED Ribbon
Sample
As part of the new Alaska Airlines Center, a new LED Ribbon will be introduced to the marketplace. This digital asset offers an advertiser complete domination of the branding message the consumer receives. For a dedicated amount of time, one brand will be featured on the ribbon, creating an eye-catching advertising asset for thousands to see. The LED Ribbon also offers the ability for a brand to create special promotions or messages that can be delivered at specific times of the game, such as a “Pepsi three-pointer” with an accompanying digital display.
Alaska Airlines Center
Courtside LED Digital (2.08’ x 9.36’) This signage provides premium in-arena and television exposure. Combined with scoreboard
and/or LED Ribbon creates arena domination for a segment of the game or event
Alaska Airlines Center
Basket Stanchions
Signage
Locations
Sample
Alaska Airlines Center
Center-Hung Scoreboard
Horizontal
Panels Vertical
Panels
Alaska Airlines Center
Step Signage
Sample
Alaska Airlines Center
Courtside Signs
Mid-Court
Baseline
Samples
Alaska Airlines Center
Static Signage
This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career
fairs, concerts, summer camps, graduations, etc.
Alaska Airlines Center
Static Signage – cont’d
This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career
fairs, concerts, summer camps, graduations, etc. (pending promoter approval)
Drink Rail Advertising Courtside Signage
Alaska Airlines Center
Static Signage – cont’d
This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career
fairs, concerts, summer camps, graduations, etc. (pending promoter approval)
Walking Track / Pillar Signage Pillar Signage
Alaska Airlines Center
Kickplate Signage
Samples
Alaska Airlines Center
Press Conference & Sideline Media Backdrop
Media Backdrop advertising puts both the
university and sponsor names/logos in a
prominent location – right in front of all media
events. This partnership also strengthens the
perception of the brand association between
parties.
Sample
Sullivan Arena
Rinkboards & Ice Logos
Rinkboards
Ice Logos (specific location may vary)
Premium advertising at Sullivan Arena will be seen during UAA hockey games, Alaska Aces regular
season and playoffs, as well as during select shows and concerts.
Sullivan Arena
Center-Hung Scoreboard
Corners
Crown “longer sides”
Main screen
Bottom ring “longer sides”
Crown “ears”
Bottom ring “corner/ears”
As part of the most expensive renovation in the Sullivan’s history, the venue will now feature a state-of-
the-art scoreboard. This scoreboard is full digital, offering the most flexibility for corporate advertising.
Sullivan Arena
Venue Signage
Current & Prospective Signage
Wells Fargo Sports Complex Signage
Ice Rink Opportunities
Rinkboards
Ice Logos
Wells Fargo Sports Complex Signage
Basketball Court Opportunities
The Wells Fargo Sports Complex will continue to be one of the busiest venues on campus, with students and community members alike using the facility on a daily basis. Unique advertising opportunities include courtside signage, wall signage, step signage and much more.
Wells Fargo Sports Complex Signage
Unique Opportunities
Media & Print Exposure
Television
Media & Print Exposure
UAA and GNAC
• UAA formed a multi-year agreement with CBS Sports Network in 2012; the GCI Great Alaska Shootout, a huge
event hosted annually by UAA, and other athletic events are televised.
• GNAC Insider, a live weekly radio broadcast, airs each Tuesday night throughout the academic year.
Media & Print Exposure
Audio & Video Streaming
• Fans from all over the world can watch and listen to live broadcasts and updates of their favorite UAA Athletics
teams on the GoSeawolves.com website via GameCentral
• Unique advertising opportunities through live broadcasts may include commercials, static branding, Presenting
Partner status, etc.
Media & Print Exposure
Online Exposure – GoSeawolves.com
Media & Print Exposure
Social Media
Media & Print Exposure
Mobile Apps
For iPhone For Android
Media & Print Exposure
Print Opportunities
The UAA Athletics Department has numerous print advertising opportunities for a partner to take advantage of. Print
elements allow the sponsor to target specific sports/demographics or to partner in ALL sports. Specific print
opportunities include, but are not limited to, the following assets:
• Team Posters
• Pocket Schedules
• Team / Sport Posters
• Game Programs
• Score sheets
• VIP Invitations/Passes
• Tickets and Ticket backs
• Ticket Envelopes
• Seawolf Coupon Booklets
• Email blasts
Promotional Opportunities
In-Game Promotions
Samples
In-Game Promotions are a great way to create not only lasting memories, but to tie-in your brand or services to a
specific time or event of the game. On-Ice or On-Court promotions capture the audience’s attention and provide the
advertiser a chance to directly interact with them. Successful promotions have included:
– When the team scores X fans receive Y (4 goals, FREE Wings!)
– On-site contest and contestant wins X (Mid-court basket, win $10,000)
– Contestant represents an entire section (Scores goal, section wins FREE slice of pizza)
– T-Shirt Giveaways (company is on the court throwing out FREE t-shirts in the 1st Quarter)
– Traffic Driving (Team wins, each ticket is good for 25% off appetizers)
Promotional Opportunities
Tabling/Exit Sampling
Samples
University of Alaska Anchorage Athletics
I am a Seawolf.
For More Information Contact:
Dustin Morris – Director of Corporate Partnerships - dustin.morris@UAA.Alaska.edu - 907-786-7808
Shayna Balog – Corporate Sales Manager -
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