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Besturn Dalian TieRen Event
“Tieren enables normal people, to accomplish extraordinary goals”
• Title: Besturn Dalian International Triathlon• Date: 2012 June 30/July 1• Venue: Dalian Golden Pebble Beach• Purse: 400,000 RMB• Participants: 1200 • Format: Formula 1 (Multi Loop Course)• Teams: China, SG, JP, AM, IS, AUS, Corporate
and Clubs
CONTENT
• Event: What is it?• Organizer: Who is organizing?• Title sponsor: Who is Besturn FAW? • Media partners: Who is covering? • Brand signage: What Branding? • Triathlon in the media: China & Triathlon • TnT: Who is training?• Hospitality: What is the entertainment?• Sponsor Rights: What can sponsors get? • ROI: Why Invest • Appendix 1: FAW Media Proposal• Appendix 2: All official contracts and approval• Appendix 3: Team Profile• Appendix 4: Triathlete
• Unique China’s First Branded Commercial Triathlon officiated by CTSA: China Triathlon Sports Association
• Support Full support from the ministry of sports, and local government support
• Profile Only Live Race Streaming, CCTV 15-30 min: National and Regional Dalian Media Coverage
• Title: Besturn Dalian International Triathlon
• Date: 2012 June 30 – July 1• Venue: Dalian Golden Pebble Beach• Purse: 400,000 RMB (Including Automobile)• Participants: Chinese (800), Foreign (400)• Format: km Formula 1 (Multi Loop Course);
Swim 1.5km (2 Loop), Cycling 40km (4 Loop) and Run 10km (1 Loop)
• FAW Besturn Joins Dalian’s Toughest Endurance Event As Besturn Golden Pebble Triathlon Title Sponsor. As Athletes around China prepare for the ultimate endurance competition, FAW Besturn is gearing up to demonstrate their toughness, strength and perseverance by joining one of the fastest growing sports as the title sponsor of Besturn Golden Pebble Beach Triathlon event.
• Beginning 2012, FAW Besturn will be the title sponsor of Dalian Triathlon, taking place on Dalian’s Golden Pebble Beach. Besturn Dalian Triathlon will work to attract the best athletes from around the world. Additionally, this year, Dalian Triathlon with include the Corporate Challenge, allowing Local and International Companies to participate in this healthy and fun event.
“This is will be our most exciting event to date.”
MEDIA PARTNERS (Tentative) Pre-Event
Television:
Print: 500 FAW Outlets, Dalian Street Sign and Banners
On-Line:
• EventTelevision:
Print:
On-Line: VS (live Streaming)
Post-EventTelevision:
On-Line:
SPONSOR SIGNAGE – Onsite Branding
Triathlon In Media
Teams in Training• Corporate & Individual Training:
– 6 Month Development Track – Either Compete in Relay or individual Competition– All Athletes are provided:
Race Entry (to Tieren Events) Sponsored Products Company Jersey Gym membership with training program (provided by Ballys Fitness)
SPONSOR BENEFITS – GOLD 500K rmb
• Dalian Triathlon Logo for promotions and branding in association with sponsor's logo. (Print, online, tv and internal company material.)
• Press Conference Invites• Opening Ceremony - Press event Invites• 2 Articles • Web site presence• Product Display• Promotional Material• 1 Team with sponsor logo• Brand Logo under all promotional and media press when promoting the
race• First right of refusal for TV show, TV broadcast of race branding, and
future races
SPONSOR BENEFITS – SILVER: 200k RMB
• Limited Dalian Triathlon Logo for promotions and branding in association with sponsor's logo. (Print, online, tv and internal company material.)
• Press Conference Invites• Opening Ceremony - Press event Invites• Web site presence• Product Display• Promotional Material• 1 Team with sponsor logo
ROI: Why Invest
• Extreme Growth Potential : Only 8 International / Domestic Level Triathlons (compared to USA 1800 races)
• Swimming Races: 120 International / Domestic Level• Running Races: 1100 International / Domestic Level• Cycling Race: 600 International / Domestic Level• CTSA was established to develop athlete for Olympic participation
APPENDIX
Founder VisionDear Participants, Media, Athletes, Sponsors and Fellow Triathletes,
Tieren Events is amazing company that helps individuals transform. If your were to boil down what we do, into one simple idea:
“Tieren enables normal people, to accomplish extraordinary goals”
You invite you to join us.
——Tieren Founder , Patrick Woock
Tentative EVENT SCHEDULE
Friday, June 29, 2012
VIP Guest Check in & Photo Shoot with Celebrity
Athlete Check-inTieRen VillageMedia Center – Live Media
CoverageAthlete Race BriefingAlthete Photo Shoot with
CelebrityOn-Running Lucky DrawEvening Banquate & Show
Saturday, June 30, 2012Media Center – Live Media CoverageAthlete Check-inCelebrity Autograph SigningVIP Guest - Media EventOptional Bike Check-inAthlete Race BriefingCelebrity Athlete – Course Run (PhotoShoot)Pro Athlete Race BriefingHarmon Lucky DrawEvening Banquate & Concert
Sunday, July 1, 2012Athlete Body Marking & Race Day ProcessingRace Start – Celebrity AthleteRace Start - AthletesMedia Center – Live MediaRace Information BoothOn-Course Action VideoFinish Line VIP HospitalityRegistration for 2013 TieRen DalianFAW Car Lucky DrawAwards Ceremony & Rolldown Awards & Celebrity Photo Shoot
CHANNELS: PUBLICITY / TELEVISIONEvent Promotion• Television
FAW Outlets, Bally Fitness Outlets, CTSA EVENTS, Dalian Street Sign and Banners• Magazine
Sports Expo, All Sports, MILK New Wave, SLAM, Cjannel Five, 1626,• Newspaper
Titan Sports, Sports Illustrate, Dalian Evening News, City Evening News, Changchun Evening News, New Culture Newspaper, Liaoshen Evening News, Huashang Morning News, New Evening News, Life News, Jurisprudence Daily, Beijing Evening Daily, Beijing Times, Beijing News, Beijing Youths Daily, China Sports, Xinmin Evening News, China business news, Shanghai Morning Post, Shanghai Evening Post, the Oriental Morning Post, Jiefang Daily, New Every Day, Wenhui Po, The Age, Shanghai Youth Daily, East Sports Daily, The Bund, Weekend Illustrate, Shanghai Weekly, Timeout, Yangcheng Evening News, South City News, Guangzhou Daily, New Express, Nandu Weekly, New Modern Illustrate, Fashion Weekly,
• On-LineWeibo Sina, China Daily, Dalian Daily, QQ.coM, XinHua/PR Newswire, Sina.com, Sohu.Com, Dongbei News, Spring City, Shenyang.com, Dalian-Online, China.cn
赛事宣传思路 Race Promotion and Media Period by DMG for FAW
In 1987, China had it first triathlon in Hainan Sanya. The group consisted of Fifty Five
Competitors. Most of the competitors where factory works (from the local city factory)
and rice farmers. The oldest competitor was 65 year Old (youngest 21 Years Old). When
asked why they competed, they reply “they wanted to see who was better runners or
swimmers.”
Fast Forward to 2010, Dalian is alive with sports everywhere, with people are riding,
running or swimming. Even with the profusion of Dalian Triathletes, there were no events to compete in. Forcing athletes to travel elsewhere, to compete.
Dalian Tieren brings these famous athletes, home, to compete in Dalian’s FirstInternational Triathlon.
TIE REN HISTORY
China Triathlon and Sport Association Approval
THE CITY AND THE COURSEWhere?
Race City: Dalian
Dalian City, of China
Swim Course Description: 1.9 km
The saltwater ocean swim starts and finishes on the south side of Golden Pebble Beach. The swim course is an elongated Triangle over one-half kilometer long and 100 yards wide. Athletes must swim in a clockwise direction, keeping the buoy markers to their right. Yellow buoys will mark the way out, orange buoys will mark the way in and red buoys will mark the turns. With a projected water temperature of 16-18 degrees on race day, wetsuits will likely be permitted.
Bike Course Description: 90.1 km
After exiting T1 at Golden Pebble Beach, athletes head east across Harbin Middle Road and through downtown JinZhou District. The bike course is extremely fast and includes a few challenging inclines over the YinTan Road and JinHai Bridge. Three (3) aid stations will keep the athletes well fueled during the bike portion.
After exiting T1 at Golden Pebble Beach, athletes head east across Harbin Middle Road and through downtown JinZhou District. The bike course is extremely fast and includes a few challenging inclines over the YinTan Road and JinHai Bridge. Three (3) aid stations will keep the athletes well fueled during the bike portion.
Run Course Description: 21.1 km
The run is a there-and-back course that is both challenging and scenic. The route incorporates two steep ascents up the Harbin West Road with long stretches along Golden Pebble Beach and HeJu Village. The run turnaround, located at the 6 KM mark, making this a spectator friendly route. Run course aid stations are posted at every mile. The run finishes just North of Golden Pebble Beach Swim Start.
THE HOTELWhere is it happening?
HOTEL VENUE
Hotel DescriptionDalian Discoveryland Hotel is an affiliated hotel of Discoveryland Kingdoms of Discovery, is a luxurious four-star vacation hotel. Dalian Discoveryland Hotel is located inside of Discoveryland Kingdoms of Discovery, adjacent to Dalian's most famous Gold Coast natural bathing beach, the surrounding environment is very beautiful. The exterior architectural design is in a classic European style and the interior decoration is mainly in Japanese style. Opened in 2008.
Hotel LocationTo downtown: 85km To Zhoushuizi International Airport: 90km To Dalian Railway Station: 85km
Hotel AmenitiesThe hotel boasts a total of 175 rooms of various types including Japanese-style standard rooms, Japanese-style deluxe garden rooms, Japanese-style deluxe sea-view rooms, Japanese-style deluxe theme suites, Western-style standard rooms, Western-style deluxe garden rooms, Western-style deluxe sea-view rooms, Western-style deluxe theme suites. Each room is equipped with broadband internet access, digital TV, shower facilities, mini bar, elegant writing desk, personal safe and other facilities.
ATHLETES AND TEAM IN TRAININGWho attends?
Teams in Training• Corporate & Individual Training:
– 6 Month Development Track – Either Compete in Relay or individual Competition– All Athletes are provided:
Race Entry (to Tieren Events) Sponsored Products Company Jersey Gym membership with training program (provided by Ballys Fitness)
December 2011
June 2012
May 2012
March 2012
January 2012 Milestone 1
Milestone 2
Milestone 3
Milestone 4
GOAL
START
February 2012
April 2012
Milestone 5
* Slide from Actual Team-In-Training Program
Gym Partnership: Bally Total Fitness
• Team in Training Partner• On-Site Promotion• Agreement to Joint Promote
Products and Race• Product Channel
The new franchised facilities give Bally Total Fitness eight franchised fitness centers in Beijing and a total of sixteen franchised clubs in China.