Transcript
FormylasttravelogueIwanttoanalyzeandandtoinquireonhowtheroleofmuseumhaschanged
Whatisamuseumin2010?
Thereisalotgoingon…
Quickrecapofthedeal
• Aprivatedguidedtourof 2010theWithneyMuseum’sBiennialonTwitter• Peformedby– AyoungtrendycuratorGaryCarrion‐Murayari– Aradio:WNYCtobroadcasttheTourLIVE– 8socialMediaspecialistspluggedonTwitter,FlickrandFacebook
• Theopportunityforfollowerstoaskquestions
D‐Day:TuesdayMarch23rdfrom2.30to4.30pm
TheLIVEexperienceFrommysmartphonewhileIwasatwork…
• Ifollowed
• NoliveRadioonWNYC…(?)
Justawindowoflivetweetson
theirwebsite(abitfrustrating…)
NinaMeledandriTwitter:@_randomthoughts
Tohaveaconcreteandclearerideaofwhatitwasliketofollowthetour
haveaquicklookatNina’slivetweets…
Report
• 19tweetssharedintwohours• LinkstoimagesandWhitney’swebsitecontentinalmostallofthem(goodbutannoyingwhenfollowedfromasmartphone…)
• Focusonthepaththetourfollowed• Noinformationoranswerstoquestions
• Technicalissues• NocontentontheworkofArt
Conclusiononthe23rd:Disappointing!
• Expectationswerehigh(“privateguidedtour”,“live”,“opportunitytoaskdirectquestions”…)
• Strongfeelingthatthisexperimentdidnotmeetthem
• Mostlyfrustrating
• EndingupbeingpessimisticaboutthemuseumsfutureinnewMedia…
Butastimewentby…
• Surprisingly,thefeedbacksonthewebweremostlypositive
• Theguestsofthetourprovidedonon‐goingfollowupandcreatedcontentbasedontheirexperience(evenaweekafterthetour)
• Goodphotoalbumswereuploadedandorganized
• Interestingarticleswereposted
Thiscasestudyhighlightsanimportantchange
• ForthistourTheWithneyMuseumallowedtotakepicture
• ItunderlinesachangeinMuseum’smindset:
Museumsseemtobe
readytoletgoonthelocation
andtounderstandthattheycouldbe
thecenterofanewkindofdigitalexperience.
TheRealPhysicalExperience
• AnactualtouroftheBiennialbymyself• Somehowabitdisappointing
• Thefeedbackshadraisedmyexpectations
• Feltabitlostamongthoseworkofart
• Icouldhaveusemoredetailstohelpbetterunderstand
• TheinformationontheInternetmadetheshowmoreinteresting,lessdry
PersonalSecondThought:
Theinterestofthetwittertourdoes
NOT
relyon…
Theliveness
butratheronthe…
Thecontent!i.e.theproductiongeneratedonthe
WebontheBiennial
Comingupnextweek…
• AninterviewwithNinaMeledandritohearaboutherinsightonmuseumsandnewmedia
• She – IspassionateaboutArt– isonethefollowerofthetwittertour– Hasawebsite,ablog,onwhichsheworksalot
• Howmuseumsshouldmanagenewmedia?
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