Transcript
All That Glisters…
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Presented by Geoff Livingston on March 14 at SxSW
Just because it’s shiny, doesn’t mean it’s good!
Greatness doesn’t always look good
Not the biggest Twitter account, but…
Miriam’s Kitchen Has Intent
Twitter Mission: Ideas from Beth• Keep current supporters
engaged• Inspire conversation to
support communications goal• Create buzz around an offline
event before, during, and after
• Get new ideas and feedback on programs and services
• Program support to clients• Drive traffic to web site or
blog (Google)
• Recruit volunteers• Coordinate meetings with
officials and policy leaders• Identify Influencers like
journalists using Twitter and encourage them to use you as a source
• Identify and build relationships with allies & supporters
• Tweeting key points about your issue
The Truth About Twitter
• 3-4% of U.S. population uses it as a two way form (same as tablets)
• Public, search makes it attractive for communications and content
• Nonprofits average 4,632, 2010 eNonprofit Study from M+R Strategic Services and NTEN
• Facebook gets more play per link
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“Klout” and Content Twinfluence
What Pew Told Us
• 18% of hispanic adults use Twitter, 13% of black adults use Twitter, and only 5% of white adults are on the information network.
• Urban network• Celebrities matter less
than we think
Fundraising Example: Twestival
Twitchange Auctions
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Exercise: What Can My Arts Organization Use Twitter For?
How to Jumpstart Twitter
• Reply instead of post• Say something
provocative• Ask a question
Increase Follower Counts Ethically
• Converse with influencers that care
• Honestly follow interesting people
• Add your account to listorious
• Create your own Twitter lists
More on Increasing Followers
• Tweet relevant valuable non org centric information
• Network weave• Promote on other
properties (web, cards, etc.)
• Hashtagged conversations
Final Twitter Tips
• Measure via Hootsuite• Click throughs to
measure strength• Import contacts from
other networks• Design profile• Consistency in names• Much, much more on
the wiki…
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Exercise: What Can I Do Today to Better My Twitter Presence?
Social Media, a Duel Edged Sword 18
Questions?
February 15, 2011
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