Twitter for Dummies

TWITTER FOR DUMMIES

TWITTER FOR DUMMIES

1111 IntroductionIntroduction

2222 Key Twitter JargonKey Twitter Jargon

3333 What’s Twitter Good For?What’s Twitter Good For?

4444 Get StartedGet Started

5555 Twitter TipsTwitter Tips

INTRODUCTIONINTRODUCTION

vsvs

Digital Surgeons 2010

106 vs 500 Million106 vs 500 Million

BUT: 52% vs 12% daily status updatesBUT: 52% vs 12% daily status updates

BUT: 67% vs 51% of followers buy a brandBUT: 67% vs 51% of followers buy a brand

BUT: 83% vs 60% older than 26BUT: 83% vs 60% older than 26......

vsvs

OPEN

SCATTERED

PEOPLE YOU NEVER KNEWBUT (MIGHT)

WANT TO MEET

CLOSED

STRUCTURED

PEOPLE YOU KNEWBUT (MIGHT)

WANT TO FORGET

KEY JARGONKEY JARGON

Tweet? Like Birds Do?Tweet? Like Birds Do?

Retweet (RT)Retweet (RT)

FollowingFollowing

Tweets are public

You choose whose updates you want to receive

This opt-in model is called following

Following vs FollowersFollowing vs Followersmust be mutual one-way or two-way

Direct Messages (DM)Direct Messages (DM)Private notes are called

(direct) messages

In order to send a DM, the recipient has to be

following you

DM FailDM Fail

Hashtag? Whaaat?Hashtag? Whaaat?

A hashtag is a term, prefixed by the # symbol, tomark keywords or topics

Messages categorized with a hashtag, head to Twitter search

#thefarm#thefarm

WHAT’S TWITTER GOOD FOR?

WHAT’S TWITTER GOOD FOR?

People use Twitter to talk about what they arereading, watching and listening to

Key player in the attention economy

Distributing ideas and comments

Sharing Your ThoughtsSharing Your Thoughts

Breaking NewsBreaking News

Breaking NewsBreaking NewsTwitter is the world’s real-time newspaper

Through Twitter:

Via traditional media:

23 sec

43 min

Shared ExperiencesShared ExperiencesEmergencies, like natural disasters and terrorist attacks

Shared ExperiencesShared ExperiencesBut also organized events, like conferences and concerts

@RockWerchter / #RW11 @pukkelpop / #pp11

GET STARTEDGET STARTED

Sign UpSign Up

ProfileProfileAn avatar (photo or logo)

A background image or color

A bio that’s 160 characters or less

A link that helps people learn more about you

1. Find & Follow Others1. Find & Follow Others

2. Check It Often2. Check It Often

Click links in other’s Tweet to view:

• images and videos they have posted• profiles of users mentioned in their mesage• Tweets related to a hashtag they used

3. Take It With You3. Take It With You

How To Start TweetingHow To Start Tweeting

1111 Build A Voice: Retweet, Reply, ReactBuild A Voice: Retweet, Reply, React

2222 Mention: include others in your contentMention: include others in your content

3333 Get Fancy: explore advanced featuresGet Fancy: explore advanced features

Test-Drive The 140 LimitTest-Drive The 140 Limit

The Secret Of LinkingThe Secret Of Linking23 percent of tweets contain links

Most URLs don’t come close to fitting 140 characters

Twitter automatically uses its own URL shortener

Other URL shorteners: Bit.ly

Get Great FollowersGet Great Followers

1111 Be InterestingBe Interesting

2222 Be ConversationalBe Conversational

3333 Follow Relevant PeopleFollow Relevant People

#FF#FF

Suggest who others should follow

TWITTER TIPSTWITTER TIPS

5 TIPS5 TIPS1111 Clearly say what your tweet is aboutClearly say what your tweet is about

2222 Give your opinionGive your opinion

3333 Do NOT abuse hashtagsDo NOT abuse hashtags

4444

5555

(Always) use links(Always) use links

Twitter is not a medium to chatTwitter is not a medium to chat

THANK YOUTHANK YOU