TSOE Top Ten Business Myths

Top Ten Business Myths

#10 - Differentiation can be achieved by saying you are customer focused.

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#9 - The customer is always right.

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#8 - Business is a science, and requires data to make decisions.

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#7 - Strategic planning begins by determining a revenue target.

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#6 - Leadership is about changing others (behavior).

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#5 - Focusing on efficiency makes your company more effective.

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#4 - Increasing market share leads to increased profitability.

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#3 - Excessive profits must be because the company is doing something evil.

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#2 - Price is based on cost.

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#1 - Business is a zero-sum game.

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$0

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Cost

Price

Value

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