Trends in Print

Getting the Most from Print

Cate IndianoDesktopMedia

the most expensive corporate channel

since when did printing become the most expensive and least cost effective channel available to our organizations?

how can we strategize with this channel if we’re committed to certain demographics?

content is king = relevance

What are we printing?

•Brochures, programs, letters, billing, postcards, forms, magazines

•How are we printing it?

•Offset? Digital

•Service Provider? In House?

Trends in PrintingTrends in Printing

enter variables/versioning

what is variable data publishing?

options

mail merge with MSWORD

data merge with InDesign CS4

conditional processing with XMPie’s uDirect

DataMerge

• Demo, InDesign

Transactional

•The one piece of mail most people will not throw away?

template driven

Incopy workflows, as an example

getting more from your publishing workflow

deliver content more efficiently with incopy

independent plug-in that allows content providers to write to your layout

On Demand/Web to Print

•“Self-Service Marketing”

•Hosted Portal with Downloadable Templates

•Products like Bitstream’s Pageflex

Digital Publishing

• “Just in Time” publishing

• http://magcloud.com/

Repurposing Content

• Editorial content: SMR’s, whitepapers, scribd, slideshare

• Animated content: InDesign to Flash

• Site content: InDesign to Dreamweaver

interactive PDF

extend the life of your print by repurposing your content to a PDF

post to scribd, slideshare, whitepaper portals

make sure you link within your PDF’s

add navigation with hyperlinks, bookmarks, javascripting

add media with video, audio, flash widgets

print to flash

take your print layout (the cover of your magazine)

Adobe TV

export to flash

animate components of cover

publish to html to add to your site

print to dreamweaver

take your print layout

export to Dreamweaver

match up CSS with InDesign styles

Dreamweaver page matches printed page

want to learn more?

The Marketing Technology Training Certificate Program

104 hours of New Media training

delivered onsite or online

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final project: a marketing proposal complete with ROI

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cate brosseau indiano

marketing technologies consulting and training

certified technical trainer, adobe certified instructor

the marketing technology training certificate

author, InDesign@Work, wbe, member astd

317.955.9300

cate@dm-corp.com

www.desktopmedia-corp.com

www.desktopmedia-training.com

linkedin: www.linkedin.com/in/cateindiano

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