eCommerce Market Trends & Their Influence on Print · Powerful, simple –flexible eCommerce for Print designed for Print EFI MarketDirectStoreFront is a Web-to-Print solution designed

eCommerce Market Trends &

Their Influence on Print

Charlotte TueckmantelGeneral Manager, Vice President, EFIW2P & Marketing Solutions

Agenda• Understanding what’s driving the

eCommerce revolution

• How that revolution is impacting print

• How W2P can be an agent for

transformation

• EFI MarketDirect StoreFront

4

Fact

People want to shop online…

So - why do people shop online…

ConvenienceChoice

Range of optionsPrice

Store Hours

Checkout procedure Unhelpful store staff

Too far away

Parking

Ratings

recommendations

Consumers are increasingly more comfortable self serving.

AND

MORE SATISFIED

Online customers = happy customers

83% satisfaction

ONLINE

61%satisfaction

TRADITIONAL

Source: UPS Pulse of the Online Shopper

European

eCommerce is in

rapid growth

Source: Forrester

But Print is

Different…...right?

Print is the same…across all regions

Source: APTech

WW CAGR

5.1%

West EU CAGR

3.5%

Print is the same…in both segments

Source: APTech

And…it’s getting more complex

Source: APTech

Can You Believe Only ~50% of Printers own W2P Software

Infotrends Software Investment Outlook

51.5% 26.2%22.3%Web-to-Print

From SUPPLIER to CONSULTANT

TRANSFORMS RELATIONSHIPS

eCommerce performance is easier to track

and measure

MORE MEASURABLE

W2P removes barriers for competition and

is a business equalizer…

W2P provides a window of visibility into your

customer – enabling you to solve MORE

problems...

NEW MARKETS / OPPORTUNITIES

Success with W2P REQUIRES automation

AUTOMATION / INTEGRATION

EFI MarketDirect StoreFront

@

Online Orders

eCommerce

Fulfillment

Inventory

Multi-Channel

Campaigns

VDP

Multi-Tier

Franchise

Enterprise

Modular, Scalable Licensing & Deployment, CRM & ERP Integration

Self Hosted Deployment

Automation

PACKAGING | COMMERCIAL | DISPLAY GRAPHICS | INPLANT

Production IntegrationCampaign and Image

Personalization

Distributed production

EFI Cloud Hosted Deployment

EFI MarketDirect PlatformRevenue Enablement & Customer Engagement Platform

Powerful, simple – flexible eCommerce for Print

designed for PrintEFI MarketDirect StoreFront is a Web-to-

Print solution designed to power your print

business online. With simple intuitive tools,

and support for a wide range of products

and applications, you can grow your

business and sell more online.

More complex and comprehensive product library

Print on Demand

ProductsDownloadable

Products

Adhoc Upload

Orders

SmartCanvas Design

Online Products

SmartBox Designer

3D Folding Cartons

Cross Media

Campaigns

Direct Mail

ProductsKitted

Products

Non-Print

Inventory ItemsInventory

Items

• The best buyer experience possible

• Make buying Print online easy• Expansive product support and flexibility• Integration & Automation options – order to

job to dock

Our philosophy…

For questions please contact:

Robert Candey

Sales Development Manager, Nordics

[email protected]