Trends and Innovation

TRENDS & INNOVATIONThe perfect match

@ dianavcarrico

DIANA V. CARRIÇOCreative director of LPDESIGN - Lisbon

Visual / Trend researcher

Corporate board member of ICAF.org - Washington DC

ABOUT ME

MY GOALS

[ ]EXPLAIN HOW TRENDS WORK

VISUALIZE INSIGHTS CONDUCT A TREND RESEARCH > INNOVATION

SHARE MY TREND RESEARCH ON CONTEMPORARY DESIGN

INSPIRE YOU

TRENDS ARE STORIES.What’s next? where are the clues?

FADS [ SHORT TRENDS THAT COULDN’T SURVIVE

THROUGH TIME BECAUSE THERE WAS NO LIFESTYLE THAT COULD FEED THEM.]

TRENDS BODY STRUCTURE

ECONOMY

TECHNOLOGY

SOCIETY

WH

AT D

RIV

ES T

REN

DS

WORK

CONSUME &CREATE

REAL TRENDSPLAY

MIC

RO

EXP

RES

SIO

NS

AND

BEH

AVIO

UR

S

OUR JOB: TO DRIVE THESE FORCES INTO INNOVATION.

WESTERN CRISIS (IDENTITY)It’s all about a matter of culture identity.

HOW WILL WE LIVE?HOW WILL WE GET AROUND?

WHERE WILL WE LIVE?

FORECASTING, HAS LIMITATIONS.It limits the view of future.

WE ARE USING OLD STRATEGIES UNDER NEW RULES.WE HAVE TO SYNCH. REWIRE.

PEOPLE ARE THE DEVICE.

VISUAL RESEARCH (COOL HUNTING, IN A FANCY NAME)It’s all about perceptions that are transformed into behaviours

that can lead us to certain patterns.

VISUAL (EXPRESSIVE) RESEARCHBE A FILM-DIRECTOR.

MOTIVES STORY JOURNEY ][BACK-STAGE - why&how you see it.

FRONT-STAGE - what you see.

PLACES PEOPLE PROJECTS PLANS

PLACES PEOPLE

PROJECTS PLANS

TO MONITOR HOT SPOTS, ANALYSE ARCHITECTURAL FEATURES,ETHNOGRAPHIC LANDSCAPE.

PLACES

MACRO MICROEXTERNAL

EXPRESSIONSREAL HUMAN

ESSENCE

ANALYSE PEOPLE BEHAVIOURAL COMMUNICATION CODESOR AESTHETIC SUGGESTIONS.

PEOPLE

Low touch Analysis

High touch Expression

KINESIOLOGYSTUDY OF THE PRINCIPLES OF

MECHANICS AND ANATOMY IN

RELATION TO HUMAN MOVEMENT.

Low impactindividual

High impact social

PROXEMICSSTUDY OF THE SPACIAL REQUIREMENTS

OF HUMANS AND ANIMALS AND THE

IMPACT OF BEHAVIOUR, COMMUNICATION AND SOCIAL

INTERACTION

SURRENDER OF PERSONAL SPACENECESSITY IS THE CAUSE.

AESTHETIC SUGGESTIONSHEY, I’M HERE. I WANT TO BE NOTICED.

BUSINESS PERSPECTIVEIDENTIFY USERS / POTENTIAL TARGETS

LOVERSCYCLERS

ARTISTS BUSINESSPEOPLE

ORIGINAL OR INTENTIONAL IDEAS THAT TRANSLATEINTO ART, FILMS, BOOKS, CONCERTS AND SO ON.

PLANS

SHORT MOVIES, STREET FILMING, MICRO GREAT TALENTS.

MICRO PROJECTS THAT SHAPE BEHAVIOUR.HOW CITY TERRITORY IS CHANGING AND HOW PEOPLE WILL BEHAVE BECAUSE OF IT.

PROJECTS

IF YOU PLAN A CITY AROUND ROADS, YOU’LL GET MORE CARS.

IF YOU PLAN A CITY AROUND PARKS, PEOPLE WILL ADAPT.

(MINI) SOCIAL AUTOPSYA TRIP TO BACK-STAGE

WHY ARE VAMPIRES FASHION?

IT’S NOT THE END, ALTERNATIVE REALITY

ENHANCEMENT OF HUMAN POWERS

MISTERY & COMPULSION

WHAT ABOUT MOBILE PHONES?

DO NOT DISTURB, PLEASE.

BE INFORMED & SHARE.

BE (DIS)CONNECTED

AND SOCIAL NETWORKS?

FIT INTO SOCIETY

SAY HOW COOL YOU ARE

SENSE OF SHARING

EGO FEEDING

THEN NOW NEXT

ATTENTION TO CODES & SIGNALSSEE / ANALYSE THE EVOLUTION THROUGH TIME.

OBSERVE INSIGHT / ASK

TRANSFORM

WHAT’S OUR JOB?

BE INSPIRED / USE INTUITION

WHAT REAL TRENDS ARE WE MISSING?

ADVANCED AGE

EGO FEEDING

RETURN TO ROOTS

ROBINHOODECONOMY

CITY LOVE

gelatobaby.com

NOMADISM LIFE

PLAY LAND

BETTER WORLD

(DIS)CONNECTED

TO LAND& RELAX

RE-ADJUSTMENT

RE-ADJUSTMENT OF RESOURCES

RE-ADJUSTMENT OF LIFESTYLE

RE-ADJUSTMENT OF COMMUNICATION

IRONY & ANGER

HOWEVER...THE HUMAN-BEING IS TRICKY.

FOR EACH TRENDTHERE IS AN EQUAL OPPOSITE ONE.

ADVANCED AGE JOBLESS YOUTH

EGO FEEDING JOIN ME

RETURN TO ROOTS BACK TO FUTURE

ROBINHOOD ECONOMY [M]ECONOMY

CITY LOVE RURAL MOVEMENT

NOMADISM STAYCATIONS

PLAY LAND

[DIS]CONNECTED [UN]CONNECTED

READJUSTMENT ADAPT

TO LAND & RELAX

BETTER WORLD IRONY & ANGER

US THEM

WHAT TRIGGERS THIS?HUMAN DESIRE TO BE UNIQUE

‘you do this... so we do that.’

BUT CAN TWO OPPOSITE TRENDS CO-EXIST?YES THEY CAN. AND IT MEANS SOMETHING.

SHIFT AND RE-ADJUSTMENTOF SOCIETY TO MEET BALANCE.

A GLIMPSE INTO CONTEMPORARY TRENDSWITH FOCUS ON PRODUCT DESIGN

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

HI TECH

LOW TECH

EMO

TION

RAT

ION

ALIT

Y

LINKED TO LOW TOUCH

LINKED TO HIGH TOUCH

ANALYSIS / LOGIC

EXPRESSION / INTUITION

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

PHILIP STARCK'S FLOS GUN 2008 COLLECTION

FLYING CARPET - EMILIANA DESIGN STUDIO

PHILIPPE NIGRO

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

WARDROM, PAULA STUDIO

REVERSIBLE DESTINY, TOKIO

PORTABLE BUSINESSES / HOUSES

THE FLOW MARKET, NEXT GENERATION LUXURY

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

MARIKO CARANDANG, VIA ETSY.COM

DIGITAL CRAFTWORK

ZAHA HADID

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

DROOGFOSSILE STORE UNIT

DESIGN FACTORY

MOBILICARTONE.IT

ANNE DEMEULEMEESTER’S STORE

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

BY PRODUCT TANK

BY PRODUCT TANK

BY PRODUCT TANK

MUJI

IKEA

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

NAOTO FUKASAWA

CLEMENS AUER

SAM HECHT

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

TORD BOONTJE

IBRID KIDS COLLECTION

MATALI CRASSETANTOINE ET MANUEL

DOMESTIC.FR

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

FERRAN ADRIÁ ENIVRANCE

DIOR CHANEL FENDI

HI TECH

LOW TECH

EMO

TION

Hybrid

Sustainable Design

SuperFlat

NoFrills

Minimal Design

Art4Sale

Classic Reloaded

RAT

ION

ALIT

Y

Emotional DesignSurprise Effect

ZANOTTA IKEA

KARTELL, FERRUCCIO LAVIANI

DALI DECALS

PANDORA DESIGNDROOG DESIGN

TRENDS RESEARCH MUST FEED INNOVATION.

DEFINE THE RESEARCH OBJECTIVES

WHICH THEME ARE YOU WORKING AT?( NEW PRODUCT? SERVICE? RE-BRANDING? )

MAP THE AREA WHERE YOU WILL BE WORKING ON.

FIND INSIGHTS (4P) AND ANALYSE DETAILS & SIGNS.

DEFINE A PERSONA THAT SHOWS YOUR POTENTIAL USER.

CREATE A TRENDBOOK / MOODBOARD TO SHOW HOW THE STORY FLOWS.

DEFINE DEADLINES.

LAST THOUGHTS

AVOID THE COOL TRAP.

YOU CAN’T BE A SWIMMER IF YOU DON’T GET INTO THE POOL.

THANK YOU & BE IN TOUCH!Say hello : dianavcarrico@gmail.comFollow me on twitter : @dianavcarrico

THANK YOU NOTE

Thank you to all the people that indirectly colaborated with me in this presentation. Many of you I don’t know in person

but I already love what you do and it served as an inspiration source to this presentation.

Film & Photo Sources:

1st slide film

2nd slide film

4th slide film

24th slide film

Last slide film

Gelatobaby flickr gallery

Clemens Auer lamp supplier

Clemens Auer

Above - street artist

Advanced Style Blog

The Lisbon Tailor

If I forgot to mention any source, I didn’t mean it,so please feel free to send an e-mail to remind me!