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Ross Dawson: Emerging Trends and Innovation CMIC16 © 2016 Ross Dawson 1 Emerging Trends and Innovation Futurist Strategy advisor Author @rossdawson Human or machine?
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Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Jun 29, 2018

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Page 1: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

1

Emerging Trends

and Innovation

Futurist

Strategy advisor

Author

@rossdawson

Human or machine?

Page 2: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

2

Finite players play within boundaries

Infinite players play with boundaries

- James Carse

Acceleration

Work

Structure

Cities

Innovation

Society

Page 3: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

3

Acceleration

Page 4: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

4

Everything connected

Machine learning

Page 5: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

5

Cars drive themselves

Seeing more

Page 6: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

6

Society

Flickr credit: monasosh

Power to the individual

Page 7: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

7

Excellence

Participation

Source:

We Are Social

Page 8: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

8

Transparency and accountability

A positive impact

Source:

Deloitte Millenial Survey

Page 9: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

9

Structure

Networks everywhere

Brain Internet

Applications

Organisations Industries

Proteins Actors

Society

Politics Contagion

Page 10: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

10

Matching latent demand and availability

From organisations to ecosystems

Page 11: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

11

Work

Work can be done anywhere

Page 12: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

12

Automation of work

Which jobs robots will take

Source: CEDA

Page 13: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

13

Polarisation of work

Source: The Polarization of Job

Opportunities in the U.S. Labor

Market, David Autor

Augmenting human expertise

Page 14: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

14

The humanisation of work

Flickr credit: Dell

Cities

Page 15: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

15

Restructuring work

Shifts in transport

Source: Roland Berger

Page 16: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

16

Flickr credit: Bert Kaufman

The boundaries of presence

Experience Personalisation

Immediacy Community

Page 17: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

17

Helping in the home

Flickr credit: ^rika^

The new community

Page 18: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

18

Innovation

The only way

you can control your destiny

is to be more flexible

than your environment

- The Law of Requisite Variety

Page 19: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

19

Domains for innovation

Product or Service

Marketing

Process

Organisation

Strategy

Innovation by recombination

“I put together elements that were

already there, but that’s what

inventors always do. You can’t make

up new elements, usually. The new

element, if any, was the combination,

the way they were used.”

Kary Mullis, Nobel Prize Winner, Chemistry, 1993

Page 20: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

20

“The world is becoming too fast,

too complex and too networked

for any company to have all the

answers inside.”

Prof. Yochai Benkler, Harvard University

and author, The Wealth of Networks

Open innovation

The lean startup loop

Source: The Lean Startup, Eric Ries

Page 21: Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process Organisation Strategy Innovation by recombination “I put together elements that

Ross Dawson: Emerging Trends and Innovation

CMIC16

© 2016 Ross Dawson

21

Acceleration

Work

Structure

Cities

Innovation

Society