Training Social Media & Business
Post on 06-May-2015
1205 Views
Preview:
DESCRIPTION
Transcript
Trefwoord: trends, social media, automotive, lease, autolease, motorhuis, multilease, klanten, webcare, service,
businessmodellen, klantendag, events.
Presentatie tijdens de Business-2-business B2B meeting van Markeur Holding in Alphen a/d Rijn op woensdag 11 maart
2012.SOCIAL MEDIABUSINESS24 MEI 2012 - DELFT
Jeroen van der SchenkSocial (Media) Concept DesignAdd me as a contact in your mobile phone
j v d s c h e n k j e r o e n v a n d e r s c h e n k
“HE, LEUK! DOE MIJ OOK
FF ZO’N WEBLOG ...”
79.79% failed to provide a homepage URL
75.86% of users have not entered a bio in their profile
68.68% have not specified a location
55.50% are not following anyone
54.88% have never tweeted
52.71% have no followersSource: www.antidote.com
Twitter Statistics
S O C I A L ( M E D I A )T R E N D S
Web 1.0
Web 2.0
Web 3.0
The (E)volution of Internet
The Social Networks - Usage
TRAN
SPAR
ANCY
E e n s o c i a l e t r e n d w a a r b i j m e n s e n n i e u w e t e c h n o l o g i e g e b r u i k e n o m d i n g e n t e d o e n e n t e m a k e n m e t a n d e r e n , i n p l a a t s v a n g e b r u i k t e m a k e n v a n d e g e v e s t i g d e o r d e o r g a n i s a t i e s e n o v e r h e i d .Source: Groundswell by Forrester.com
Groundswell
Organizing Without Organizations
Sharing
coop
erat
ion
personal currency
“Here comes everybody” by Clay Shirky
SHARING
Organizing Without Organizations- SHARING -
Organizing Without Organizations
Sharing
coop
erat
ion
personal currency
“Here comes everybody” by Clay Shirky
Conversation
CONVERSATION
Organizing Without Organizations- CONVERSATION -
CONVERSATION
Organizing Without Organizations- CONVERSATION -
Organizing Without Organizations
Sharing
coop
erat
ion
personal currency
“Here comes everybody” by Clay Shirky
Conversation
CollaborativeProduction
COLLABORATIVEPRODUCTION
Organizing Without Organizations- COLL ABORATIVE PRODUCTION -
We become are Mobile!
Project Google Glass
Project Windows Glass
Organizing Without Organizations
Sharing
coop
erat
ion
personal currency
“Here comes everybody” by Clay Shirky
Conversation
CollaborativeProduction
Collective(Inter)action
Source: Groundswell by Forrester.com
POWER TO THE CROWD
Organizing Without Organizations
COLLECTIVE(INTER)ACTION
- COLLECTIVE (INTER)ACTION -
Organizing Without Organizations- COLLECTIVE (INTER)ACTION -
COLL ABORATIVECONSUMPTION
PEER-2-PEER
EVERYTHING!
couchsurfinghotelhotels
hotelindustryhospitality
KHNpeer-2-peerpeer-to-peerconnectingworldwidesleepingsharing
bedcouch
businessmodelsbackpacker
businessleisure
PEER-2-PEER
EVERYTHING!
social mediacars
carsharingconcepts
businessmodelearn
reviewcrowd
peer2peerpeer-2-peer
peer tot peerautomotiveautobranche
PEER-2-PEER
EVERYTHING!
moneyloan
crowdfundingspending
ratesocial media
crowdtrust
peer2peerpeer-2-peer
peer tot peer
PEER-2-PEER
EVERYTHING!
T H EM O V E M E N T
commodityadded value
brandingco-creation
coffeekoffiesenseo
business modelspricing strategy
C O M M O D I T YM A R K ET S
strategieadd value
price strategychoose
business modelsorganizationorganisation
companycorporate
ADD VALUE
PRICE STRATEGY
SOCIAL MEDIA TRAININGEN‣ Introductietraining “Social Media & Business”
verloop van tijd
T T Tinte
nsite
it in
tera
ctie
= Traditionele interactie-intensiteit (focus rondom transactie - passief)
= Transactionele momenten
= Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief)= Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)
It’s all about Social Touchpoints
G ET T I N GS TA R T E D ?
Social Media Step-by-Step
1. Doelstellingen Bepalen
‣Verhogen van contactfrequentie & interactie met (potentiele) klanten
‣Het online imago van mijn bedrijf monitoren & positief beinvloeden (webcare)
‣Conversie naar verbinding (abonneren weblog, likes, followers)
‣Conversie naar transactie (klant, bestelling, aanmelding)
‣Claimen van expertise rondom het thema ‘..........’.
‣Mijn bedrijf meer ‘likeable’ maken
2. Doelgroep Definiëren
Wie zijn mijn stakeholders?Waar zijn mijn stakeholders?
Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?
Twitter Advanced Search2
3. Doelgroep Analyseren
5. Social Media Tools SelecterenCustomer
CommunicationBrand
ExposureTraffic to Website
Search EngineOptimalisation
ClaimingExpertise
Flickr
Youtube
Digg
Diigo / Delicious
Foursquare / FBP
Weblog
Source: CMO’S Guide To The Social Landscape
6. Social Media Infrastructuur Inrichten
Producing Content Is Core Business
7. Content Publiceren
‣Visie, marktontwikkelingen & trends (op jouw vakgebied!)
‣Howto (manuals, screencasts)
‣FAQ’s (focus op tertiaire keywords, conversion generator!)
‣Sneak Previews
‣Live Events (social buzz, livestream, foto’s etc..)
‣Geek Stuff...
7. Content Publiceren
8. Participeren in Dialoog
9. Resultaten Meten en Herijken
9. Resultaten Meten en Herijken
S o M eI M P O R TA N T
L E S S O N S
People rather communicate with people ...
VERSUS
There’s NO Social (Media) SHORTCUT ...
Social media is as social as YOU!
Contact
Add me as a contact in you mobile phone
Jeroen van der SchenkFounder of Socialbites.comjeroen@socialbites.com
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
top related