Trefwoord: trends, social media, automotive, lease, autolease, motorhuis, multilease, klanten, webcare, servic businessmodellen, klantendag, events. Presentatie tijdens de Business-2-business B2B meeting v Markeur Holding in Alphen a/d Rijn op woensdag 11 maa 2012. SOCIAL MEDIA BUSINESS 24 MEI 2012 - DELFT
May 24th 2012 - Training Social Media & Business voor Exact Training Nederland
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E e n s o c i a l e t r e n d w a a r b i j m e n s e n n i e u w e t e c h n o l o g i e g e b r u i k e n o m d i n g e n t e d o e n e n t e m a k e n m e t a n d e r e n , i n p l a a t s v a n g e b r u i k t e m a k e n v a n d e g e v e s t i g d e o r d e o r g a n i s a t i e s e n o v e r h e i d .Source: Groundswell by Forrester.com
= Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief)= Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)