Traditional Penang Biscuits

ANALYSES OF BUSINESSES ON TWO DIFFERENT SETTINGS

Group Members: Kimberley Ee Sze Ann, Chia Sue Yi, Cheong Siew Ying, Yap Kar Juen, Cheah Teck Wei Chua Chang Yeong.

Research topic: Traditional Penang Biscuits

Module: Effective Public Communication (FCOM0102)

Session: September 2013

CHOSEN BUSINESSES AND THEIR SETTINGSTong Hoe Seng Wah Thai

Shop type: Small stall Large shop

Location: Lebuh Kimberley, Georgetown, PenangJalan Gottlieb, Georgetown, Penang

Tong Hoe Seng Wah Thai

Background

• 60 year old business.• Started in 1954.• Has existed since before

World War II.• Family-owned, passed down

from father to daughter.• Current owner has run the

business for 30 years now.

• 40 year old business.• Started in 1977.• 32 years of established

experience and reputation.• Employs dozens of workers .

Limwahthai.com, 2014

Tong Hoe Seng

Competitors

• Other stalls selling similar products.

• Many of such stalls exist e.g. Soon Seng.

• These similar stalls are all located very close together.

Pin Kuan Enterprise

Tong Hoe Seng

Soon Seng

Lebuh Kimberley

Wah Thai

Competitors

• Other stalls selling similar products.

• Small stalls e.g. Tong Hoe Seng and Soon Seng which may sell for cheaper prices and are more easily accessible (located at tourist areas).

• Other large companies selling similar products in Georgetown.

Ggmu.blogspot.com, 2009

Ghee Hiang

Him Heang

1926heritagehotel.com, 2014

Wah Thai

Limwahthai.com, 2014

Price Comparison

Wah Thai Tong Hoe Seng

PriceQuality

RM4.6 per box of 16 pcs

RM7.60 per box of 16 pcs

Pay for Quality

Pay for Quantity

Tong Hoe Seng Wah Thai

Obstacles/Challenges

• Many competitors exist in the form of other stalls selling similar products.

• Different stalls may be able to offer cheaper prices.

• Different stalls sell larger ranges of products and therefore can attract more customers.

• Many competitors exist in the form of other stalls selling similar products.

• Smaller stalls offer cheaper prices due to cheaper packaging.

• Smaller stalls know their customers on a personal level therefore having the advantage of customer loyalty.

Tong Hoe Seng Wah Thai

Nature of Business

• Small local business.• Main products are home

made traditional biscuits.• Family-owned business.

• Large business.• Main products are traditional

biscuits but also offers a large range of other local food products.

Tong Hoe Seng Wah Thai

Strategies Used

• Produce original homemade traditional biscuits.

• Maintain customer loyalty.• Sell near tourist areas.

• Large business.• Main products are traditional

biscuits but also offers a large range of other local food products.

Popular food street located close to many hotels

Packeted Bah Kut Teh is another popular Wah Thai Product

Kevin & Profile, 2009Gourmet Garden, 2014

POPULARITY

• Ordinary biscuit shop• Attract customers among

neighborhood with enthusiasm

Tong Hoe Seng Wah Thai

• High popularity• Advertising through

newspaper and magazine • Winner of FOODSION's

Magazine Award• Famous Tourist Place

SERVICES

• Owner runs the business by self

• Enthusiasm and grateful• Customers feel warm while

interact with the owner

Tong Hoe Seng Wah Thai

• Business executed by dozens of employees

• High efficiency and systematic

THE END!!!

REFERENCES 1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang

malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambun-biscuits/ [Accessed: 11 Jan 2014].

Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun biscuits or tau sar beng 淡汶豆沙餅. [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/my-sweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014].

Facebook. (2014). Lim wah thai local food products. [online] Retrieved from: https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014].

Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from: http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014].

Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my [Accessed: 11 Jan 2014].

II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from: http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-some-tambun-biscuits.html [Accessed: 11 Jan 2014].

Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from: http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014].

Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from: http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014].

Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11 Jan 2014].

Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online] Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].