Transcript
Cultural Divides and Digital Inequalities:Attitudes Shaping Internet and Social Media Divides
William H. Dutton and Bianca C. Reisdorf
Quello CenterMichigan State University
Presentation for the 44th Research Conference on Communications, Information and Internet Policy, George Mason University, Arlington Virginia, September 30, 2016
Research on Digital Inclusion
Cultures of the Internet
Five Cultures of Users in Britain
Approach
Michigan Survey
Internet Use in Michigan, 1997-2016
Mixed Attitudes of Michiganders with Efficiency Beating Conviviality
Compared to Users in Britain, Michigan Respondents Perceive:
Five Cultures of the Internet in MI
Multivariate Analyses Support Cultures as an Explanation of:
Key Findings
Limitations
Tips for NTIA to Close Divides:• Demonstrate potential for making life easier• Conveying understanding of social aspects of
Internet and social media (not overly invasive)• Training & support to avoid frustrations in use
and exposure to unwanted material• Understanding the value of personal information
for some services, and how to protect it through good information and security practices
top related