Tprc cultures-2016

Cultural Divides and Digital Inequalities:Attitudes Shaping Internet and Social Media Divides

William H. Dutton and Bianca C. Reisdorf

Quello CenterMichigan State University

Presentation for the 44th Research Conference on Communications, Information and Internet Policy, George Mason University, Arlington Virginia, September 30, 2016

Research on Digital Inclusion

Cultures of the Internet

Five Cultures of Users in Britain

Bibi Reisdorf

Is there a reason that there are more rows underneath the adigitals?

Approach

Michigan Survey

Internet Use in Michigan, 1997-2016

Mixed Attitudes of Michiganders with Efficiency Beating Conviviality

Compared to Users in Britain, Michigan Respondents Perceive:

Five Cultures of the Internet in MI

Bibi Reisdorf

Deleted "Figure 6" from the headline

Multivariate Analyses Support Cultures as an Explanation of:

Key Findings

Limitations

Tips for NTIA to Close Divides:• Demonstrate potential for making life easier• Conveying understanding of social aspects of

Internet and social media (not overly invasive)• Training & support to avoid frustrations in use

and exposure to unwanted material• Understanding the value of personal information

for some services, and how to protect it through good information and security practices