Tourism Society - social media and travel

Tourism and Social Media#whatisthatallabout

THE OLD WAY Word of mouth

THE OLD WAY MSM Review

THE OLD WAY Self Destruction

THE NEW WAY Ranting/Issues

THE NEW WAY Crisis management

BASICS One-off problems

CASE STUDIES Individual issues

CASE STUDIES United Breaks Guitars

CASE STUDIES Kevin Smith

CASE STUDIES Ash Cloud

CASE STUDIES Arizona

CASE STUDIES Athens Riots

CASE STUDIES Eurostar

CASE STUDIES Ryanair

GUIDELINES Check List

1 – Awareness

2 – Decision Making

3 – Reacting

4 – Engaging

5 – Monitoring

BUT WHAT NEXT? Social graph

BUT WHAT NEXT? Facebook

BUT WHAT NEXT? Facebook

BUT WHAT NEXT? Social products

BUT WHAT NEXT? Social opportunities

BUT WHAT NEXT? Gaming

BUT WHAT NEXT? All about mobile

GUIDELINES Check List

1 – Understand the graph

2 – Use Facebook

3 – Make products social

4 – Take a few risks

5 – Get a mobile strategy

Kevin May

Mail: kevin@tnooz.com

Skype: kmayuk

Twitter: @kevinlukemay

Web: www.tnooz.com