Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy.

Tourism Prepared by:

Wong Ying Wai, Jackie

Lam Oi Ping, Shanny

Ko Wai Chun, Erica

Shum Chit,Christy

Tourism Performance

Months Visitor Arrivals

(2001)

Visitor Arrivals

(2002)

July 1,174,565 1,368,693

August 1,241,246 1,501,078

September 1,052,860 1,370,279

Hotel Room Occupancy

Months 2001 (%) 2002 (%)

September 74 83

January - September

78 82

Three-pronged strategy in promoting tourism development: To promote Hong Kong as an attractive tourist

destination To develop and improve tourism infrastructure,

facilities and products To improve Hong Kong’s tourist friendliness                

A key component in this strategy:

Disney Land

Occupy 126 hectares at Penny's Bay Expand to 180 hectares at a future date Planned to open in 2005 Include a Disney theme park, a Disney

themed resort hotel complex, and a retail, dining and entertainment centre

Phase One Development

Benefits to Hong Kong’s Economy:

Expected to attract 3.4 million incoming tourists (including 1.4 million additional tourists) in its first year, rising to 7.3 million (including 2.9 million additional tourists) after 15 years

Estimate additional spending by tourists will amount to $8.3 billion in Year 1, rising to $16.8 billion per annum in Year 20 and beyond

Benefits to Hong Kong's Economy:

A vote of confidence in our city and our future

Enhance Hong Kong's image as a vibrant and cosmopolitan international city

Other projects: An international wetland park at Mai Po Marshes in nort

hwestern New Territories A new world-class performing arts venue in Kowloon A cable car system on Lantau Island, linking Tung Chun

g to the Big Buddha A $500 million 'Adventure Bay' attraction at Ocean Park

on Hong Kong Island Development of a 'Fisherman's Wharf' in Aberdeen New waterfront promenades on both sides of the harbour Improvements to tourist attractions in Central an

d Western

What is QTS Scheme?

Hong Kong Tourism Board has established the Quality Tourism Services (QTS) Scheme for visitors’ easy identification of quality services in the retail and restaurant sectors in Hong Kong

More than 2500 establishments have been accredited for joining the scheme and are eligible to display the QTS decal for easy recognition by visitors

The Scheme aims to: Assist visitors and local customers to

identify quality tourism service providers Strengthen the capability of all service

providers to achieve value-added performance in support of the tourism industry

Give recognition to those applicant organizations that have fulfilled the prescribed criteria

The Scheme aims to:

Assist service providers to conduct self-assessments and to identify areas where there are gaps in performance in order to make continual improvements

Elevate Hong Kong’s tourism service standards in order to strengthen Hong Kong’s reputation as a “Shoppers’ Paradise” and the “Culinary Capital of Asia”

The tourism Board also promotes service quality through…

“Be A Good Host”

campaign

SHOPPING IN HONG KONG

What ever you wish, you will be able to find it in one of Hong Kong's thriving shopping areas.

When it comes to a serious shopping experience, Hong Kong has everything in abundance!!!

Hong Kong's well-designed shopping mega-malls cater to every

taste and budget. Biggest and brightest malls play host to

fashion shows, previewing the very latest trends from all around the world.

Hong Kong shopping malls, department stores and designer boutiques offer an amazing contrast to the bustling open-air markets nestled among the towering skyscrapers.

POPULAR SHOPPING DESTINATIONS***

~TEMPLE STREET in Yau Ma Tei ~LANDMARK, STANLEY STREET,

LI YUEN STREET in Central ~SPRING GARDEN LANE in Wan Chai ~TIMES SQUARE CENTRE, CAROLINE

CENTRE, WORLD TRADE CENTRE in Causeway Bay

~TAIKOO SHING in Tai Koo ~STANLEY in Aberdeen ~OCEAN TERMINAL in Tsim Sha Tsui

low-priced well-brandedWide range of products...

Six MUST BUY FIGURE HANDICRAFTS CHINESE TABLEWARE CHINESE TEA CHINESE ASSORTED CAKES CHINESE CLOTHING GOLD JEWELLERY

In order to attract visitors, quality service is a must!!!

The Hong Kong Tourism Board rewards local enterprises that provide exemplary service and help to raise Hong Kong's profile as a world-class city with the Hong Kong awards for services.

$$ other benefits $$ 100% REFUND GUARANTEE

SCHEME DUTY FREE PRICES CURRENCY EXCHANGE

TOURISM CAMPAIGN MAKES HONG KONG TO

BE AN ASIAN FAVOURITE CITY!!!

Tourist Spots

Mai Po Nature Reserve

Located in Bordering Deep Bay in the northwestern New Territories

A wetland of international importance protected under the international Ramsar Convention on wetland conservation

Characteristics…

Located in the centre of the wetland and has achieved international significance

As many as 430 species of bird have been recorded in the area

The migrating birds forage in the vicinity of Mai Po and Inner Deep Bay Wetlands, rebuilding their strength on the fish, shrimps and crabs among the mangrove

Tours… The WWFHK organizes guided tours into the wetlands for the public The tours include a visit to the three- storey tower hide Conducted in either English or Cantonese Held every Tuesday, Thursday and Sunday from October to April, lasting approximately five hours

The Peak

Hong Kong is rightly famed all over the world for the stunning views from The Peak

It has been enhanced by one of Hong Kong's most imaginative and futuristic buildings, the seven-storey Peak Tower, an all-in-one viewing, dining and entertainment centre

Superb attractions….

Stunning night scene 'Peak Explorer' with moveable seats in a spaceship sett

ing that creates hair-raising virtual adventures 'Believe It Or Not Odditorium‘ displays more than 50

0 weird and wonderful exhibits Madame Tussaud's Hong Kong displays more than 90

highly life-like figures of the famous and infamous a wide range of restaurants and food outlets plus novel

ty shops

Transportation – Peak Tram

The Peak is served by a modern funicular railway, whose sturdy carriages seem to assume near-perpendicular angles as they giddily whisk passengers up to the top

Big Buddha Gazing on the Po Lin

Monastery from its hillside site at Ngong Ping on Lantau Island

Unveiled in 1993 The largest bronze Bu

ddha in the world

(26.4m high, weighing 220 tonnes)

unveiled in 1993

Superb attractions…

Po Lin Monastery containing abundant sutra

Provide vegetarian diet in a large scale Buddhist sanctuary

The only one tea shop in HK See the sunrise on Lantau Peak

Transportation

Take a ferry to Silvermine Bay (Mui Wo) from the Central Pier, and Bus No 2 to Po Lin

Take the MTR to Tung Chung station, and Bus No 23

Cable car from Tung Chung to Ngong Ping in the future