Top10 namecharacteristics

Post on 15-Jun-2015

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Top 10 naming characteristics for the ideal new company name. Do you agree with the pros. These apply to major product and service brands too. See http://www.brighternaming.com for more articles.

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Top 10

Characteristics of a

Good Name

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1- Short, Sweet and

Easily Pronounced

vs

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3 - Legally Available

and Defensible

vs

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4 - Good Alliteration

Especially if a Longer Name

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5- Does Not Lend Itself

to Abbreviations

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6 – Flexible and Expandable

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7 – Linguistically Clean

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8 - Will Not Age Quickly

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9 - Embraces Company Personality

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10 – Fits Within

Company’s Brand

Portfolio

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Thank You

Athol Foden

The Power of ® An affordable full service international naming agency

+1 650-960-0411

Brighter Naming® is a registered trademark

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