Top tips in marketing OpenAthens to your end users

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Top tips in marketing OpenAthens to your end users Customer Conference 2016

Louise EagleMarketing Manager

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Content for next 20 mins

1. Benefits to end users2. OpenAthens tools3. Customer insights4. Tip List

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1. End user benefits

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1. SSO benefits to end users

1000s of e-resources at your fingertips to boost your learning

No more annoying passwords to save you time

Use any device, anywhere to get more research done

Easily access the best resources to underpin your success

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1. Benefits to end users

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1. Benefits to end users

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2. OpenAthens tools

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2. OpenAthens toolsAdmin area

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2. OpenAthens toolsResource usage stats

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2. OpenAthens toolsGroup usage stats

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OpenAthens tools

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3. Customer insights

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3. Customer case study

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“My library colleagues emphasise during induction or other library resource related skill sessions that the off-campus access experience is different to what it might be on-campus. What often trips up a novice user is the’ login language’ a publisher might use on their sites so we emphasise to look out for ‘login via your institution’; ‘UK Federation’ ; ‘shibboleth’ etc.

“We encourage our users to access library resources via our web pages or the VLE, where we create the best possible access routes (eg WAYFless urls when possible) – our Reading List application also provides best possible access routes. We also have a discovery product which helps to ensure the access is as good as it can be. This works well for the majority of users.

“We also have a nice video available on our web pages which helps get the message across. This page also includes other useful info, including a handy pdf guide, to guide the student.”

Chris SpencerDeputy Head of Library Services and Deputy University LibrarianBournemouth University

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3. Customer case study

Establish traits, rituals and habits

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3. RUH Academy Library

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Onsite training

3. De La Salle Health Sciences Institute, Philippines

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3. NUH Library

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3. Newcomb Library

• xx

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3. UHCW Library

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4. Tip list

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1. Set goals – compare before and after usage statistics: number of logins and what resources are accessed, how often2. Make part of your wider engagement plan – schedule activity 3. Re-confirm who all your end users are, create profiles and persona paras4. List benefits to all your users 5. Target audiences – use Group lists6. Share results – with colleagues and with end users

Tips for planning

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TipsTips for the message

7. Illustrate and share end user journey8. Use OpenAthens end user infographic 9. Highlight difference about org and individual access10. Highlight how you support end-users11. Use real life examples, photos and ‘benefit to me’ quotes12. Target promotion - Groups13. Theme promotion - topical14. Email and enewsletters – follow best practice eg timing 15. Highlight benefits not just features – use benefits as backbone of comms

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Tips

16. Include training in new starter inductions17. Hold drop-in and discovery events18. Host OpenAthens tours19. Run webinars and share recordings

Tips for events

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TipsTips for soft

20. Create end user how-to video and end users endorsement videos21. Create Twitter happy end user cards22. Promote on intranet23. Lever influencers in your organisation – b/vloggers, Tweeters, mascots24. @openathens or #openathens 25. Link to wider campaigns and tag

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TipsTipsTips for hard

26. Recruit end user champions and C-suite27. Happy end user poster campaign in canteens, loos, notice boards plus on screen 28. How-to / benefits leaflet29. New templates from OA: posters, leaflet, stickers 30. Think creatively – mascot, cartoons

Focus on benefits!

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Any more tips?Please use Tip Tree

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Interesting resources

• www.openathens.org• https://pablo.buffer.com• http://librestock.com/ • Mailchimp• SurveyMonkey• GotoWebinar• Movie Maker plus other free video editing software• Snipping tool

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