Transcript
Top Tips for Lone Communicators
How often do you feel like this?
Survey Results• Majority work in a charity with 10 or less employees followed
by 11 – 50 employees• 39% felt they should be paid more with 36% saying they are
paid in line with the sector. 21% felt they are paid less than the sector average with only 3% saying they’re paid above sector average
• 73% responsible for all Comms including Marketing and 25% responsible for all Comms except Marketing
• 58% said they felt supported in their role with 73% saying that Comms was valued in their organisation
Positives• Varied role• Autonomy to get on with things• Responsibility and ownership• Telling people’s stories and crafting messages
Negatives• Lack of understanding about my role• Not enough time to give each aspect the
priority it deserves• Lack of colleagues or peers to bounce ideas off
of
Time Intensive
My Top Five Time Saving Tips
1. Let your supporters do your PR
2. Set up Google Alerts
3. Manage Social Media through one account
4. Keep up-to-date with technology and sector developments
5. Don’t meet!
At the bottom of the priority list
Practical Tips for Reporting
• Take yourself out of the office
• Don’t be afraid to ask for help
• Use a template but customise!
• Make your reporting meaningful
• Use insights gained from your reporting to build a business case
“Teach me and I’ll forget
Show me and I may remember
Involve me and I’ll understand.”
Chinese Proverb
My Top Five Tips for Lone Communicators
1. Clarify and establish your Role
2. Set priorities and stick to them
3. Attend free events
4. Establish a network of peers
5. Keep Calm!
That’s all Folks!
Kirsty MarrinsNews and Social Media Executive
Trinity College LondonKirsty.marrins@trinitycollege.co.uk
@LondonKirsty
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