Top 5 Mobile Site Fails Webinar Deck

Top 5 Mobile Website FailsThe 15-Minute Guide to a Better Mobile Web

Eric AndersonVP of Marketing

White Horse

© 2011 White Horse Productions, Inc. 1-877-471-4200

#1 Fail: Forgetting that mobile users are mobile.

© 2011 White Horse Productions, Inc. 1-877-471-4200

#1 Fail: Forgetting that mobile users are mobile.

Specific Center Information· Find center contact information· Watch Center Director welcome video· View photos of center· Read teacher bios

KinderCareWeb site

Find a Center· Search for local centers

Download mobile phone application

KinderCare Online Community· Participate in online discussions

Call to schedule a visit

Kari

© 2011 White Horse Productions, Inc. 1-877-471-4200

#2 Fail: Forgetting that humans have thumbs.

© 2011 White Horse Productions, Inc. 1-877-471-4200

#3 Fail: Forms that kill.

© 2011 White Horse Productions, Inc. 1-877-471-4200

#4 Fail: Leaving the brand behind.

© 2011 White Horse Productions, Inc. 1-877-471-4200

#5 Fail: Lipstick on the pig.

© 2011 White Horse Productions, Inc. 1-877-471-4200

UberFail: Assuming no one’s using your mobile site anyway.

Source: Merkle, View from the Digital Inbox 2011

© 2011 White Horse Productions, Inc. 1-877-471-4200

THANK YOU!whitehorse.com/mobilewebsites

Questions?

Eric AndersonVP of Marketing

eanderson@whitehorse.com

© 2011 White Horse Productions, Inc. 1-877-471-4200