Tommytrc Presentation Smrockgb Opening

Thomas Clifford@tommytrc

#SMROCKGB

The Power of Twitter“It’s All About Relationships”

Twitter is Worldwide

Global Response??

How Did This Happen?

How do you go from zero a top twitter’er in Wisconsin in 10 months?

Engagement!!

How to Engage Twitter

• Connect to your Audience• Ask Questions that Invite Discussion• Be transparent• Be yourself• Don’t pretend

• Know your followers; keep in touch with them…

• Highlight content generated by your followers

The Conversation is key

• Remember Twitter is a 2 WAY Conversation

• It’s not IM This is KEY!!

Meaningful Conversation

• People may not respond immediately• People can not see your facial

expressions• Twitter in many ways

is like e-mail and canbe abused

• THAT’S NOT WHAT I MEANT

2-WAY Conversation

The Power of Twitter

• Who remembers this picture?• Flight 1549• Hudson River• Twitter had

the Scoop 1st

• NOT CNN, FOXMSNBC -MajorsNO ONE!!!

Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

The Power of Twitter

• Earthquakes, Sporting Events• Customer Service Issues!!!

The SPEED of Twitter

Case Study 2

VS

Race to 1 Million Followers

• Cable News Network• Billionaire, Ted Turner• 212 Countries• 93 Million US Households

• Ashton Kutcher• Married Demi Moore• MTV Punked• A few movies no one watched• Famous in his own mind…• Internet sensation

And the Winner Is….

Again… How did this Happen?

ENGAGEMENT

Make it Happen…

• Connect to your Audience

• Invite Discussion

• Be Yourself

• Know your Followers

• Spread the Wealth

It really isn’t about me…

It’s all about YOU!

Thomas Clifford@tommytrc

tommytrc@gmail.com

THANK YOU!!!