Thomas Clifford @tommytrc #SMROCKGB The Power of Twitter “It’s All About Relationships”
Dec 21, 2014
Thomas Clifford@tommytrc
#SMROCKGB
The Power of Twitter“It’s All About Relationships”
Twitter is Worldwide
Global Response??
How Did This Happen?
How do you go from zero a top twitter’er in Wisconsin in 10 months?
Engagement!!
How to Engage Twitter
• Connect to your Audience• Ask Questions that Invite Discussion• Be transparent• Be yourself• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers
The Conversation is key
• Remember Twitter is a 2 WAY Conversation
• It’s not IM This is KEY!!
Meaningful Conversation
• People may not respond immediately• People can not see your facial
expressions• Twitter in many ways
is like e-mail and canbe abused
• THAT’S NOT WHAT I MEANT
2-WAY Conversation
The Power of Twitter
• Who remembers this picture?• Flight 1549• Hudson River• Twitter had
the Scoop 1st
• NOT CNN, FOXMSNBC -MajorsNO ONE!!!
Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
The Power of Twitter
• Earthquakes, Sporting Events• Customer Service Issues!!!
The SPEED of Twitter
Case Study 2
VS
Race to 1 Million Followers
• Cable News Network• Billionaire, Ted Turner• 212 Countries• 93 Million US Households
• Ashton Kutcher• Married Demi Moore• MTV Punked• A few movies no one watched• Famous in his own mind…• Internet sensation
And the Winner Is….
Again… How did this Happen?
ENGAGEMENT
Make it Happen…
• Connect to your Audience
• Invite Discussion
• Be Yourself
• Know your Followers
• Spread the Wealth
It really isn’t about me…
It’s all about YOU!