Tom Grey - Google Cloud Platform
Post on 01-Nov-2014
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Google Cloud Platform Tom GreyCloud Platform Sales Engineertomgrey@google.com
Everybody is talking about cloud...
Google Confidential & Proprietary
Making Google look easy is hard...
Google Confidential & Proprietary
Powering google.com...
Google Confidential & Proprietary
Powering google.com...
Google Confidential & Proprietary
Google is the fourth largest server manufacturer in the world after Dell, HP, and IBM according to Martin Reynolds of Garter Group
Powering google.com...
Google Confidential & Proprietary
Powering google.com...
Google Confidential & Proprietary
If Google were an ISP it would be the second largest ISP by traffic on the planet according to Arbor Networks
Tom's totally unbiased guide to why cloud isn't...
Google Confidential & Proprietary
Traditional on-premise IT...
Google Confidential & Proprietary
Hosting...
Google Confidential & Proprietary
Virtualisation...
Google Confidential & Proprietary
Cloud!
Google Confidential & Proprietary
Powering google.com...
Google Confidential & Proprietary
Powering google.com...
Google Confidential & Proprietary
Customised hardware built from cheap commodity parts
Powering google.com...
Google Confidential & Proprietary
Customised hardware built from cheap commodity partsSoftware resilience and easy repair not hardware resilience
Powering google.com...
Google Confidential & Proprietary
Customised hardware built from cheap commodity partsSoftware resilience and easy repair not hardware resilienceHorizontal layers not vertical stacks
Powering google.com...
Google Confidential & Proprietary
Customised hardware built from cheap commodity partsSoftware resilience and easy repair not hardware resilienceHorizontal layers not vertical stacksVast numbers of homogeneous servers managed at scale
Unlocking Google's Platform
Google Confidential & Proprietary
Unlocking the Google Platform
Search Analytics YouTube etc... Your Applications
Google Confidential & Proprietary
Unlocking the Google Platform
Search Analytics YouTube etc... Your Applications
Global Data Centre &Comms Network
● World Leading Technology● Highly Resilient, Efficient &
Performant● 4th Largest Server Manaufacturer● 3rd Largest Global Data Network
Google Confidential & Proprietary
Unlocking the Google Platform
Search Analytics YouTube etc... Your Applications
Data Storage & Distribution● Global Resilient
Architecture● Global Edge Distribution● Huge Secure Capacity
Global Data Centre &Comms Network
● World Leading Technology● Highly Resilient, Efficient &
Performant● 4th Largest Server Manaufacturer● 3rd Largest Global Data Network
Google Confidential & Proprietary
Unlocking the Google Platform
Search Analytics YouTube etc... Your Applications
Services & APIs
Data Storage & Distribution
● Data Intelligence● Designed for Big Data● High Performance
● Global Resilient Architecture
● Global Edge Distribution● Huge Secure Capacity
Global Data Centre &Comms Network
● World Leading Technology● Highly Resilient, Efficient &
Performant● 4th Largest Server Manaufacturer● 3rd Largest Global Data Network
Google Confidential & Proprietary
Unlocking the Google Platform
Search Analytics YouTube etc... Your Applications
Compute Runtimes & Application Frameworks
Services & APIs
Data Storage & Distribution
● Iterate & deploy fast● Scale to global demand● Standards compliant
● Data Intelligence● Designed for Big Data● High Performance
● Global Resilient Architecture
● Global Edge Distribution● Huge Secure Capacity
Global Data Centre &Comms Network
● World Leading Technology● Highly Resilient, Efficient &
Performant● 4th Largest Server Manaufacturer● 3rd Largest Global Data Network
Google Confidential & Proprietary
Unlocking the Google Platform
Search Analytics YouTube etc...
AppEngine
Your Applications
Storage & Database
Premium APIs
Compute Runtimes & Application Frameworks
Services & APIs
Data Storage & Distribution
● Iterate & deploy fast● Scale to global demand● Standards compliant
● Data Intelligence● Designed for Big Data● High Performance
● Global Resilient Architecture
● Global Edge Distribution● Huge Secure Capacity
Global Data Centre &Comms Network
● World Leading Technology● Highly Resilient, Efficient &
Performant● 4th Largest Server Manaufacturer● 3rd Largest Global Data Network
Google Confidential & Proprietary
Google provides all of the API elementsGoogle App Engine
Traffic DemandDowntime
Inefficiency
Traffic Demand
Server Capacity
Server Capacity
Inefficiency
Volatile Demand Fluctuation Steady Demand Growth
With App Engineonly pay for what you use
With App Engine scale with efficiency and reliability
Easy to build Easy to scale Easy to manage
Google provides all of the API elements
Apps APIsApp Engine APIs Premium APIs
Google Platform APIs
Google provides all of the API elementsGoogle Cloud Storage
Uses
Content Delivery &File Sharing
Active Archiving
Application Storage
Computation
Google Cloud Storage lets you store and access data on Google's reliable infrastructure
Global NetworkLowest latency for rapid access
Data Center EfficiencyMaximal service at critical need
Speed ReliabilityWorld-Class Reliability99.9% SLA
Availability of your DataRead-Your-Write-Consistency
Unlimited ObjectsThere is no limit to # objects
Big Object SizeUp to 5 Terabytes per object
Scalability
Google provides all of the API elementsGoogle Prediction API
Google Prediction API
Input:“No hay mal que
por bien no venga”Output:
“Spanish”
Google Prediction API uses a set of algorithms that make decisions by finding patterns in data
OutputPredictiveModel
Inputs
Google provides all of the API elementsGoogle BigQuery
Google BigQuery Service provides instant data analysis
Google BigQuery
Billions of rows of data
Analysis
“a few seconds”
Interactive Tools Spam Trends
DetectionWeb
DashboardsNetwork
Optimization
Customer Stories
Google Confidential & Proprietary
Customer Story: Royal Wedding
Challenge
Capability
Value
● Rapid development & deployment ● GAE transparently scales to demand ● Pay for use highly efficient, and long tail
low costs● Twitter, YouTube, Facebook integration
● Global audience of 2Bn● Supremely peaky traffic● Long tail presence following the event● 4 week lead time for implementation● Integration with social media channels
Google Confidential & Proprietary
● Designed and developed in 3 weeks● Scaled to 2,000 qps during Royal kiss● Extremely low TCO to reach scale
Customer Story: Global Big Data Storage
Challenge
Capability
Value
● Low latency storage ● Cost effective at scale● Effective global reach
● GeoEye used Google Storage to deliver over 8.1 terabytes of content data in just 5 days. Accomplished with minimal costs to the organization
● GeoEye Inc. need to provide satellite imagery to support relief efforts by various organizations in the Haiti Earthquake
● In a short timeframe, GeoEye had to share 150 GB with ~ 60 organizations
Google Confidential & Proprietary
Customer Story: Met Office
Challenge
Capability
Value
A secure capable scalable public platform out-of-the-box, supporting rapid application development
Scaled from nothing to 1/2 M weather observations per week from across the globe. Very positive press and user feedback.
Want greater engagement with the public through crowd-sourcing but at a manageable TCO
Google Confidential & Proprietary
Customer Story: Simperium
Challenge
Capability
Value
● Sync of smartphone and computer, and visa-versa
● Transparent to the user
● Phone Notes app had limited functionality
● Desire to create SimpleNote app to expand functionality
● Focus on game-changing apps not infrastructure
Google Confidential & Proprietary
● Hundreds of thousands of users● 10MM + requests oer day● Infrastructure is behind the scenes and
not a concern● API now has 750 developers
Questions?
Google Confidential & Proprietary
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