Tim Duggan Brainfood Store Presentation 240210
Post on 19-Jun-2015
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A mobile applications & web development company
MOBILE APPS A revolution
Overview
Apps Market
Where the market now?
What goes into making an application- overview
Developers in the market
Brands in an app world
Why mobile apps are so great? Why do people love them?
Augmented reality
About what do we do?
Our Applications
Curve of realisation
Where was the market
Bigger picture.
Convergence
Future of the market
Commerce
Mobile applicationsChanges happening every day in technology and
market place.
Google wants mobile to be part of everything that it does.
Internet data and full browser available in the palm of your hand. iPhone, Nexus One, Palm Pre,
Samsung WaveVery exciting time in technology
But what does this mean for marketeers, users?
Apps are the stage to the 360 marketing future.
What goes into making an app
Research Outline/ Spec
Design the User Interface -UIX-
Coding, Databases - Cloud
Testing
Publishing
Marketing
Pre Release Marketing
Brief
iPub
"iPub" will guide you to your nearest Irish Pub anywhere in the world, making it easier to find 'The Craic' wherever you are!
iPub draws on a worldwide database of over 3,500 Irish pubs and uses GPS co-ordinates to pinpoint your nearest Irish pub, the app's interactive mapping function will then guide you to your selected bar.
100% Irish!
www.whatsthecraic.net
neXt Dart
Find out when the next DART train will arrive at your station in Dublin. The application gives real-time information and timetables on all trains arriving in the next hour. Next DART will also tell you where the nearest station is and guide you there with directions on a map. Travel alerts are also built in
Nexus One iPhone Layar
The Bubble
TheBubble.ie is an online magazine reporting on arts and culture in Ireland and beyond.
Now you can watch episodes of TheBubble on your phone, you will also be notified of new episodes via push notification.
Find more here
www.thebubble.ie
Today FM
www.todayfm.com
Today FM Radio Player, play the 32kbps stream wherever you are in the world.
Now with background listening function.
With background listening, the app opens the stream in safari, so you can listen to Today FM While you use lots of other great applications on you iPhone or iPod.
Our most successful application proving early on that there was a market for an iPhone application that just streams 1 station as opposed to an app that streams 5000 radio stations. Removing choice is not always a bad thing.
NewsTalk FM
Newstalk for iphone
News Talk FM. Irelands best talk radio station, brought to your iPhone by MercuryGirl inc.
Check out the station here
www.newstalk.ie
Twecipe
Twecipe will change the way you look for recipes! Twecipe features 1000's of recipes, all you need to do is enter 3 ingredients.
The recipes have been selected by our team of chefs and are easy to follow. Just give the Twecipe app a shake.
Happy Cooking !
www.twecipe.com
AR Social Media recognition
Augmented Reality for Maintenance and Repair
Augmented reality todayThe future of Augmented reality is in:
Medical useRepair and maintenance/ Industrial practice
apps marketJanuary 27, 2010 140,000 Apps: 3,000,000,000+ Downloads on iPhone
Nokia/ Motorola introduce and give birth to mobile market in 80‘s, Nokia apps in mid 90’s.
Apple came in with the Killer device 2004
Commerce for the killer device - iTunes App Store. True 360 market market
No panic to the big guns Nokia/ Moto/ Blackberry/ Samsung etc.
Google throw their hat in the ring with Android.
Huge uptakeHuge commerce
Proven market place
Panic from the big guns.
All follow Apples lead.
We are in the tail end of trend realisation.
Progression
dEVELOPERS in the market
Steve DemeterTrism 6 months $250k
Game Loft 93 titles 2009 €17 million
Lim Ding WenDoodle draw 3 Weeks 4000 DL’s9 Year old developer
Most popular apps are games
Production cost between 10 and 30k
Apps saves a life in Haiti
CURVE OF REALISATION
Try every app
Wow, it can do this?
Developers flock
Got to have an iPhone
Flood of applications
Nokia re-announce Ovi Store
Critical usability of device
You have an iPhone.. So what
Android/ other devices enter market. ‘iPhone
killers’
Ovi Store launches in failure
Number of Applications plains out
Apple Rumours
Upgrade Handset
Market starts to mature
Entry point for brands
Entry point for big publishers
where was the market?
Mobile apps born from entertainment and utilities. Games, ringtones, wallpapers, calenders, diary, personal planners,
€
The Cloud.Imagine a library that you can get books from anytime you want.
You are not allowed see the library, because it is made up of a librarie in every continent.
Now change ‘library’ to ‘server’. This collection of connected servers is known as ‘The Cloud’.
Data Runs on a ‘Server Array’. Servers located all around the world. 0 Downtime. Removes failure of server at any demand.
Files placed on a content distribution Network ‘CDN’. Meaning your content is streamed from the nearest local server to the users
location.
Are we in the point or realizing, or transition?
Players in the market segregated. Scrambling to adapt
THE BIGGER PICTURE
Handset sales figures have been on their side
Powered by the cloud
Apple and Google have competitive edge on older systems through cloud server infrastructure
Convergence
eg. Augmented Reality apps, photo search, voice search.
Google CEO- Eric Schmidt. ‘The phone is the meeting point’ - in relation to all media.
3 C’s “Computing- Connectivity- Cloud”
Transitioning from traditional mobile handsets and convergence of internet data with mobile
“Multi level convergent media”- Explain- AR Mobile devices using cloud server processing of complex 4G applications.
future of the market
Smartphone surpass global PC Sales
Take-up of internet on mobile 8x faster than on Desktop computers 10 years ago.
LTE Long Term Evolution - 4G Networks100mbps downloads / 50 mbps upload
Realtime voice translation over phone.
Mobile internet usage to surpass desktop in the next 5 years. Boosting commerce, advertising and brand
positioning.
commerceApplications, like texting, like phone calls, they mine a modern
principal.
Microtransactions
Apple-3 Billion Apps sold
Zynga- Farmville, Mafai Wars, etc spending $50million PA on Facebook advertising.
Farmville-61MMafia Wars-25.8M
Yoville-19.8MTexas Hold Em’ Poker-18.3M
SMS revenue to trail off as applications get richer and smarter
Users are willing to make small purchases on mobile under €5.99 as opposed to larger ones up to €60
BRANDS IN AN APP WORLD
What place does mobile have in a customer interaction with a brand?
It places the brand ‘communications’ and values in the hands of its customers.
Food for thought. What does a marketeer want for their brands. Loyalty,
value, peace of mind? How is this perceived? By giving something, or been
straight up and selling?But what practically does this mean.
predictions
Google and Apple to takeover mobile space through advertising on mobile and tech advancements. Nokia, Samsung, Motorola etc to loose foothold.
Most micro spend will be through mobile.
Ad Spend increase over 100%+ YOY in mobile advertising from 2010
Tim to get a Nexus One
Aggregators who currently handle sms shortcodes and promotions having to change their business relationships and
fundamentals as barriers breakdown.
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