Tim Duggan Brainfood Store Presentation 240210

A mobile applications & web development company

MOBILE APPS A revolution

Overview

Apps Market

Where the market now?

What goes into making an application- overview

Developers in the market

Brands in an app world

Why mobile apps are so great? Why do people love them?

Augmented reality

About what do we do?

Our Applications

Curve of realisation

Where was the market

Bigger picture.

Convergence

Future of the market

Commerce

Mobile applicationsChanges happening every day in technology and

market place.

Google wants mobile to be part of everything that it does.

Internet data and full browser available in the palm of your hand. iPhone, Nexus One, Palm Pre,

Samsung WaveVery exciting time in technology

But what does this mean for marketeers, users?

Apps are the stage to the 360 marketing future.

What goes into making an app

Research Outline/ Spec

Design the User Interface -UIX-

Coding, Databases - Cloud

Testing

Publishing

Marketing

Pre Release Marketing

Brief

iPub

"iPub" will guide you to your nearest Irish Pub anywhere in the world, making it easier to find 'The Craic' wherever you are!

iPub draws on a worldwide database of over 3,500 Irish pubs and uses GPS co-ordinates to pinpoint your nearest Irish pub, the app's interactive mapping function will then guide you to your selected bar.

100% Irish!

www.whatsthecraic.net

neXt Dart

Find out when the next DART train will arrive at your station in Dublin. The application gives real-time information and timetables on all trains arriving in the next hour. Next DART will also tell you where the nearest station is and guide you there with directions on a map. Travel alerts are also built in

Nexus One iPhone Layar

The Bubble

TheBubble.ie is an online magazine reporting on arts and culture in Ireland and beyond.

Now you can watch episodes of TheBubble on your phone, you will also be notified of new episodes via push notification.

Find more here

www.thebubble.ie

Today FM

www.todayfm.com

Today FM Radio Player, play the 32kbps stream wherever you are in the world.

Now with background listening function.

With background listening, the app opens the stream in safari, so you can listen to Today FM While you use lots of other great applications on you iPhone or iPod.

Our most successful application proving early on that there was a market for an iPhone application that just streams 1 station as opposed to an app that streams 5000 radio stations. Removing choice is not always a bad thing.

NewsTalk FM

Newstalk for iphone

News Talk FM. Irelands best talk radio station, brought to your iPhone by MercuryGirl inc.

Check out the station here

www.newstalk.ie

Twecipe

Twecipe will change the way you look for recipes! Twecipe features 1000's of recipes, all you need to do is enter 3 ingredients.

The recipes have been selected by our team of chefs and are easy to follow. Just give the Twecipe app a shake.

Happy Cooking !

www.twecipe.com

AR Social Media recognition

Augmented Reality for Maintenance and Repair

Augmented reality todayThe future of Augmented reality is in:

Medical useRepair and maintenance/ Industrial practice

apps marketJanuary 27, 2010 140,000 Apps: 3,000,000,000+ Downloads on iPhone

Nokia/ Motorola introduce and give birth to mobile market in 80‘s, Nokia apps in mid 90’s.

Apple came in with the Killer device 2004

Commerce for the killer device - iTunes App Store. True 360 market market

No panic to the big guns Nokia/ Moto/ Blackberry/ Samsung etc.

Google throw their hat in the ring with Android.

Huge uptakeHuge commerce

Proven market place

Panic from the big guns.

All follow Apples lead.

We are in the tail end of trend realisation.

Progression

dEVELOPERS in the market

Steve DemeterTrism 6 months $250k

Game Loft 93 titles 2009 €17 million

Lim Ding WenDoodle draw 3 Weeks 4000 DL’s9 Year old developer

Most popular apps are games

Production cost between 10 and 30k

Apps saves a life in Haiti

CURVE OF REALISATION

Try every app

Wow, it can do this?

Developers flock

Got to have an iPhone

Flood of applications

Nokia re-announce Ovi Store

Critical usability of device

You have an iPhone.. So what

Android/ other devices enter market. ‘iPhone

killers’

Ovi Store launches in failure

Number of Applications plains out

Apple Rumours

Upgrade Handset

Market starts to mature

Entry point for brands

Entry point for big publishers

where was the market?

Mobile apps born from entertainment and utilities. Games, ringtones, wallpapers, calenders, diary, personal planners,

€

The Cloud.Imagine a library that you can get books from anytime you want.

You are not allowed see the library, because it is made up of a librarie in every continent.

Now change ‘library’ to ‘server’. This collection of connected servers is known as ‘The Cloud’.

Data Runs on a ‘Server Array’. Servers located all around the world. 0 Downtime. Removes failure of server at any demand.

Files placed on a content distribution Network ‘CDN’. Meaning your content is streamed from the nearest local server to the users

location.

Are we in the point or realizing, or transition?

Players in the market segregated. Scrambling to adapt

THE BIGGER PICTURE

Handset sales figures have been on their side

Powered by the cloud

Apple and Google have competitive edge on older systems through cloud server infrastructure

Convergence

eg. Augmented Reality apps, photo search, voice search.

Google CEO- Eric Schmidt. ‘The phone is the meeting point’ - in relation to all media.

3 C’s “Computing- Connectivity- Cloud”

Transitioning from traditional mobile handsets and convergence of internet data with mobile

“Multi level convergent media”- Explain- AR Mobile devices using cloud server processing of complex 4G applications.

future of the market

Smartphone surpass global PC Sales

Take-up of internet on mobile 8x faster than on Desktop computers 10 years ago.

LTE Long Term Evolution - 4G Networks100mbps downloads / 50 mbps upload

Realtime voice translation over phone.

Mobile internet usage to surpass desktop in the next 5 years. Boosting commerce, advertising and brand

positioning.

commerceApplications, like texting, like phone calls, they mine a modern

principal.

Microtransactions

Apple-3 Billion Apps sold

Zynga- Farmville, Mafai Wars, etc spending $50million PA on Facebook advertising.

Farmville-61MMafia Wars-25.8M

Yoville-19.8MTexas Hold Em’ Poker-18.3M

SMS revenue to trail off as applications get richer and smarter

Users are willing to make small purchases on mobile under €5.99 as opposed to larger ones up to €60

BRANDS IN AN APP WORLD

What place does mobile have in a customer interaction with a brand?

It places the brand ‘communications’ and values in the hands of its customers.

Food for thought. What does a marketeer want for their brands. Loyalty,

value, peace of mind? How is this perceived? By giving something, or been

straight up and selling?But what practically does this mean.

predictions

Google and Apple to takeover mobile space through advertising on mobile and tech advancements. Nokia, Samsung, Motorola etc to loose foothold.

Most micro spend will be through mobile.

Ad Spend increase over 100%+ YOY in mobile advertising from 2010

Tim to get a Nexus One

Aggregators who currently handle sms shortcodes and promotions having to change their business relationships and

fundamentals as barriers breakdown.