THUNDER OPEN SOURCE CMS FOR PROFESSIONAL PUBLISHINGfipp.s3.amazonaws.com/media/documents/Ingo Rube, Burda.pdf · publishing technology and mass communication a commodity. SEITE 6

SEITE 1

THUNDER OPEN SOURCE CMS FOR

PROFESSIONAL PUBLISHING

SEITE 2

PART I. PUBLISHING

TECHNOLOGY IS CHANGING

SEITE 3

In the Beginning,

Technology

was an essential

enabling asset for

MASS

COMMUNICATION

SEITE 4

In the PC ERA,

technology

defined the

efficiency of a

publishing

organisation

SEITE 5

The internet made

publishing

technology

and mass

communication a commodity

SEITE 6

More than

ever, publishers

do not differentiate

through publishing

technology

Brands Minds

Content Connections

When everyone can be

a mass communicator, then –

more than ever – what counts is

SEITE 7

Global operating system market

share based on device shipment.

Source: Gartner Inc.

OPEN SOURCE ALTERNATIVES REPLACE PROPRIETARY PRODUCTS, WHENEVER THEY BECOME AVAILABLE

SEITE 8

THE RESULT: OPEN-SOURCE SOFTWARE ON ALMOST ALL LEVELS OF THE PUBLISHING TECHNOLOGY STACK

Oracle MS SQL

Server … Database

Web-

server IIS NCSA … IBM

Operating

System IBM Solaris …

Windows

NT

MySQL

Apache

Linux

SEITE 9

IT IS TIME TO END THE RULE OF PROPRIETARY CMS IN PROFESSIONAL PUBLISHING

Oracle MS SQL

Server … Database

? Proprietary CMS CMS

Web-

server IIS NCSA … IBM

Operating

System IBM Solaris …

Windows

NT

MySQL

Apache

Linux

SEITE 10

DRUPAL AND THUNDER ARE THE MISSING OPEN-SOURCE COMPONENTS IN PROFESSIONAL PUBLISHING

Oracle MS SQL

Server … Database

Proprietary CMS CMS

Web-

server IIS NCSA … IBM

Operating

System IBM Solaris …

Windows

NT

MySQL

Apache

Linux

SEITE 11

PART II. INTRODUCING

THUNDER

SEITE 12

Facts 2014

External revenues:

€ 2.456 billion

Burda’s portfolio: 500

media products

worldwide

Employees:

10,374

26.4% of total corporate

revenue by German

Media-Brands Division

320 titles published

outside Germany by

Burda and its Partners

Paid content

Community

E-commerce

Video

Fashion/High-class

Etc. …

Wide range of Hubert Burda national magazine

brands with diverse business models and audiences

HUBERT BURDA MEDIA IS THE IDEAL TEST- BED FOR A SHARED OPEN-SOURCE CMS

SEITE 13

TECHNOLOGY

WILL NEVER AGAIN

CHANGE AS SLOWLY

AS IT DOES TODAY. Martin Sorrell, CEO WPP

SEITE 14

WITH THUNDER, ALL BURDA BRANDS SHARE THEIR DEVELOPMENT EFFORTS

Brand X

SEITE 15

DRUPAL 8 is

the perfect

foundation for

Thunder Free and open-source

Fully responsive frontend

and backend

Build with PHP

Integrates Symfony 2

Widely used and highly

appreciated by developers.

Easily adaptable with thousands

of modules provided by a global

community

SEITE 16

Industry partners

add functionality

to Thunder

SEITE 17

PLAYBOY.DE: THUNDER’S FIRST SUCCESS

SEITE 18

INSTYLE.DE: THE SHARING APPROACH IS WORKING

SEITE 19

PART III. THE THUNDER

COALITION

SEITE 20

From publishers

for publishers:

Thunder is now

available for all

Everyone can use Thunder

for free and unlimited

The community will jointly

enhance the system

Everyone gets faster

All save costs

All benefit from the cooperation

SEITE 21

THUNDER:

Working together

without obligations

Forever free under the GNU

General Public License

All publishers can decide, which

parts of their development to

share: none, some, all

No logos, no ads,

no business model

Burda will not and can

not collect any data

No need to tell anyone that

you’re using Thunder

SEITE 22

A CULTURE OF SHARING AND COOPERATION: JOIN THE THUNDER COALITION

Work together

and jointly build

the world’s best

possible CMS

for publishers

OUR

GOAL

SEITE 23

THE THUNDER COALITION IS MANAGED AND SUPPORTED BY THE THUNDER CORE TEAM

The distribution is maintained by Thunder experts who manage the feature roadmap,

coordinate development efforts, and ensure open-source availability of core functionality.

Manages all

strategic aspects

of the distribution

Chief technology

specialist

Manages the

Thunder team

Manages

the contributor

community

Decides about the

integration of third-party

contributions into the

Thunder core

Manages the

community of partners

Supports users of the

Thunder distribution

Manages the

user community

SEITE 24

JOIN TODAY,

spread the word,

contribute and

SHAPE

TOMORROW

SEITE 25

Ingo Rübe CTO at Burda Magazine

Holding GmbH

Initiator Thunder

info@thunder.org

+49 89 9250-4617

www.thunder.org

The Drupal 8 based open source

CMS for professional publishing