SEITE 1 THUNDER OPEN SOURCE CMS FOR PROFESSIONAL PUBLISHING
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SEITE 1
THUNDER OPEN SOURCE CMS FOR
PROFESSIONAL PUBLISHING
SEITE 2
PART I. PUBLISHING
TECHNOLOGY IS CHANGING
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In the Beginning,
Technology
was an essential
enabling asset for
MASS
COMMUNICATION
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In the PC ERA,
technology
defined the
efficiency of a
publishing
organisation
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The internet made
publishing
technology
and mass
communication a commodity
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More than
ever, publishers
do not differentiate
through publishing
technology
Brands Minds
Content Connections
When everyone can be
a mass communicator, then –
more than ever – what counts is
SEITE 7
Global operating system market
share based on device shipment.
Source: Gartner Inc.
OPEN SOURCE ALTERNATIVES REPLACE PROPRIETARY PRODUCTS, WHENEVER THEY BECOME AVAILABLE
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THE RESULT: OPEN-SOURCE SOFTWARE ON ALMOST ALL LEVELS OF THE PUBLISHING TECHNOLOGY STACK
Oracle MS SQL
Server … Database
Web-
server IIS NCSA … IBM
Operating
System IBM Solaris …
Windows
NT
MySQL
Apache
Linux
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IT IS TIME TO END THE RULE OF PROPRIETARY CMS IN PROFESSIONAL PUBLISHING
Oracle MS SQL
Server … Database
? Proprietary CMS CMS
Web-
server IIS NCSA … IBM
Operating
System IBM Solaris …
Windows
NT
MySQL
Apache
Linux
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DRUPAL AND THUNDER ARE THE MISSING OPEN-SOURCE COMPONENTS IN PROFESSIONAL PUBLISHING
Oracle MS SQL
Server … Database
Proprietary CMS CMS
Web-
server IIS NCSA … IBM
Operating
System IBM Solaris …
Windows
NT
MySQL
Apache
Linux
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PART II. INTRODUCING
THUNDER
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Facts 2014
External revenues:
€ 2.456 billion
Burda’s portfolio: 500
media products
worldwide
Employees:
10,374
26.4% of total corporate
revenue by German
Media-Brands Division
320 titles published
outside Germany by
Burda and its Partners
Paid content
Community
E-commerce
Video
Fashion/High-class
Etc. …
Wide range of Hubert Burda national magazine
brands with diverse business models and audiences
HUBERT BURDA MEDIA IS THE IDEAL TEST- BED FOR A SHARED OPEN-SOURCE CMS
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TECHNOLOGY
WILL NEVER AGAIN
CHANGE AS SLOWLY
AS IT DOES TODAY. Martin Sorrell, CEO WPP
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WITH THUNDER, ALL BURDA BRANDS SHARE THEIR DEVELOPMENT EFFORTS
Brand X
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DRUPAL 8 is
the perfect
foundation for
Thunder Free and open-source
Fully responsive frontend
and backend
Build with PHP
Integrates Symfony 2
Widely used and highly
appreciated by developers.
Easily adaptable with thousands
of modules provided by a global
community
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Industry partners
add functionality
to Thunder
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PLAYBOY.DE: THUNDER’S FIRST SUCCESS
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INSTYLE.DE: THE SHARING APPROACH IS WORKING
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PART III. THE THUNDER
COALITION
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From publishers
for publishers:
Thunder is now
available for all
Everyone can use Thunder
for free and unlimited
The community will jointly
enhance the system
Everyone gets faster
All save costs
All benefit from the cooperation
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THUNDER:
Working together
without obligations
Forever free under the GNU
General Public License
All publishers can decide, which
parts of their development to
share: none, some, all
No logos, no ads,
no business model
Burda will not and can
not collect any data
No need to tell anyone that
you’re using Thunder
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A CULTURE OF SHARING AND COOPERATION: JOIN THE THUNDER COALITION
Work together
and jointly build
the world’s best
possible CMS
for publishers
OUR
GOAL
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THE THUNDER COALITION IS MANAGED AND SUPPORTED BY THE THUNDER CORE TEAM
The distribution is maintained by Thunder experts who manage the feature roadmap,
coordinate development efforts, and ensure open-source availability of core functionality.
Manages all
strategic aspects
of the distribution
Chief technology
specialist
Manages the
Thunder team
Manages
the contributor
community
Decides about the
integration of third-party
contributions into the
Thunder core
Manages the
community of partners
Supports users of the
Thunder distribution
Manages the
user community
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JOIN TODAY,
spread the word,
contribute and
SHAPE
TOMORROW
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Ingo Rübe CTO at Burda Magazine
Holding GmbH
Initiator Thunder
+49 89 9250-4617
www.thunder.org
The Drupal 8 based open source
CMS for professional publishing
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