Thoughts on humanity, technology, and community

© 2015 Autodesk

xAPI Camp San Francisco February 11, 2016

Thoughts on humanity, technology, & community. Adam Menter, Autodesk

Fabbri Agenore

Condizione Umana The Human Condition Piazza Einaudi, Milan

www.artitude.eu giorgio gherardi, 500px.com

© 2015 Autodesk

Paolo Motta, Flickr

© 2015 Autodesk

Paolo Motta, Flickr

© 2015 Autodesk

Mario Cucinella Architects

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Pelli Clarke Pelli Architects

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Pelli Clarke Pelli Architects

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Umanità prigioniera Imprisoned Mankind Danilo, Flickr

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Umanità prigioniera Imprisoned Mankind

So much information

So little time

So much to do

So much to learn

Oh, a new tool?

I need to keep up

Oh shit, and global warming…

AHHHHHHHHH!!!!!!

Danilo, Flickr

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© 2015 Autodesk

Photograph by Vittore Buzzi for Discover The Other Italy

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Paolo Motta, Flickr

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© 2015 Autodesk

Imagine, Design, & Create a Better World.

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OTHER STUFF

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“The knowledge of names is a great part of knowledge.”

- Socrates (Cratylus by Plato)

© 2015 Autodesk

What is Taxonomy

Taxonomy is the practice and science of classification of things or concepts, including the principles that underlie such classification. (Wikipedia)

Like language itself, taxonomy is a foundation for meaning. We can use it to build more intelligence into our systems and processes. We are re-wiring our company right now, and this is extremely important.

© 2015 Autodesk

People helping people

Autodesk helping customers (how can we mediate this at

scale with technology?)

© 2015 Autodesk

Marketing

Support, evangelists, etc

Create, Package, Push

Search or Browse P

eo

ple

Wh

o M

ed

iate

• Inspire & Awareness

• Purchase & Deploy • Learn & Help • Support

Helping Customers at Scale with Technology

Content

Delivery Mechanism Customer

Lifelines & Helpers

© 2015 Autodesk

Me

tad

ata

Me

tad

ata

Delivery

Mechanism

Engagement

How Taxonomy Helps

Content Customer

Zooming In…

• Industry • Audience/ Role • Content Type • Buyers Journey • Product(s) • Topic • Author • Date Created

• Industry • Audience/ Role • Product(s)

Pa

rad

ata

• Watched • Read • Shared • Liked • Saved • Contributed

Content engagement Customer

engagement

Key to measuring effectiveness,

Determining “reputation”

Not managed as taxonomy

© 2015 Autodesk

Spectrum of Sophistication

Consistent tagging

Clear and consistent UX

Recommended & related content

ACROSS systems

Personalized Learning

Adaptive learning/ product ecosystem

* we are here

Faceted search

Federated search

Taxonomy defined & managed

Scalable Personalization

Targeted content.

Related & recommended within

a system

The adjacent possible

An Adaptive Learning Ecosystem

Knows you, your competencies, and your preferences. Can serve-up what you need, when you need it.

Value flows to and from…

• Autodesk • Our channel • Other Partners • Other groups • Our users

What makes an effective teacher?

What makes an effective teacher?

Where you are

Where you want to be

How to get there

…Technology can approximate this.

© 2013 Autodesk

The Fundamental Loop How to create an adaptive, personalized learning experience

Tracking

Recommendation Engine

Provisioning Content & “experience” database(s) (taxonomy)

Your activity with software & learning (xAPI?)

Competency frameworks & curation algorithms (cognitive graph)

• Who are you • Where are you

trying to go

First step… (profile, context)

Goals Exactly what’s needed

Begin investing in this future now.

We need to start laying the groundwork

Skills and Resources Needed • Taxonomist • UCP integration

(learning history + usage data)

• Analyst (holistic)

• Data Scientists

USAGE PATTERNS What are individuals doing?

TAXONOMY Connected content ecosystem

AMAZING ANALYTICS Data-based decisions

COMPETENCY FRAMEWORKS What do experts do?

INFORMATION ARCHITECTURE (lens 1)

USERS Profile/ Identity

History Contributions Achievements Connections

Favorites

(REPUTATION)

AUTHORS/ Educators

CONSUMERS/ Students

Private Dashboard

Public Profile

AUTHORING & PUBLISHING EXPERIENCE (Creation, Contribution) • Authoring Tools

• Professionals (writers and editors with

defined work processes, using CMS and structured authoring tools)

• Other Contributions (other SMEs and end

users, easy contribution tools, moderation)

• Authoring Procedures • Content Standards

• Taxonomy • Info architecture • Best Practices

REPUTATION

META DATA

CONTENT Media storage, media delivery

Localization

Display

Database

LEARNING & PROBLEM SOLVING EXPERIENCE (Consume, Embellish)

Access Points & Interfaces

Discoverability

Consumption

Rating, Feedback, Amplification

Acc

ess

Pe

rmis

sio

n, P

ush

Ma

rket

ing

, M

ark

etp

lace

Desktop, Mobile, In-Product, Templates, Themes

Search, Filtering, Sequencing & Curation Algorithms, UX Consistency

Views & Activity Tracking, Quizzing

Share, Like, Rate, Feedback on content (reporting)

Organizational Governance • Strategies, Policies, Standards • Partnership strategy • Business Models • Communication mechanism

Analytics • Knowledge Graph • Product usage • Data Lake

Smart/ Flexible Architecture, shared understanding • UX consistency (top level nav) • APIs

Community(ies) Mgmt/ Strategy • Feedback mechanisms

Learning Ecosystem Components DRAFT – 3/9/15

Partner Profiles

Recursive!?

Embellish Comment Pu

blis

hin

g Li

cen

sin

g, t

ag

gin

g,

des

ign

ati

ng

acc

ess

CONTENT

CURATION & AGGREGATION (Tour guides, instructors)

Collect/Save, Add to Workflow or Playlist, Remix,

INFORMATION ARCHITECTURE (lens 2)