© 2015 Autodesk xAPI Camp San Francisco February 11, 2016 Thoughts on humanity, technology, & community. Adam Menter, Autodesk Fabbri Agenore Condizione Umana The Human Condition Piazza Einaudi, Milan www.artitude.eu giorgio gherardi, 500px.com
© 2015 Autodesk
xAPI Camp San Francisco February 11, 2016
Thoughts on humanity, technology, & community. Adam Menter, Autodesk
Fabbri Agenore
Condizione Umana The Human Condition Piazza Einaudi, Milan
www.artitude.eu giorgio gherardi, 500px.com
© 2015 Autodesk
Mario Cucinella Architects
© 2015 Autodesk
Pelli Clarke Pelli Architects
© 2015 Autodesk
Pelli Clarke Pelli Architects
© 2015 Autodesk
Umanità prigioniera Imprisoned Mankind Danilo, Flickr
© 2015 Autodesk
Umanità prigioniera Imprisoned Mankind
So much information
So little time
So much to do
So much to learn
Oh, a new tool?
I need to keep up
Oh shit, and global warming…
AHHHHHHHHH!!!!!!
Danilo, Flickr
© 2015 Autodesk
© 2015 Autodesk
Photograph by Vittore Buzzi for Discover The Other Italy
© 2015 Autodesk
© 2015 Autodesk
Imagine, Design, & Create a Better World.
© 2015 Autodesk
OTHER STUFF
© 2015 Autodesk
“The knowledge of names is a great part of knowledge.”
- Socrates (Cratylus by Plato)
© 2015 Autodesk
What is Taxonomy
Taxonomy is the practice and science of classification of things or concepts, including the principles that underlie such classification. (Wikipedia)
Like language itself, taxonomy is a foundation for meaning. We can use it to build more intelligence into our systems and processes. We are re-wiring our company right now, and this is extremely important.
© 2015 Autodesk
People helping people
Autodesk helping customers (how can we mediate this at
scale with technology?)
© 2015 Autodesk
Marketing
Support, evangelists, etc
Create, Package, Push
Search or Browse P
eo
ple
Wh
o M
ed
iate
• Inspire & Awareness
• Purchase & Deploy • Learn & Help • Support
Helping Customers at Scale with Technology
Content
Delivery Mechanism Customer
Lifelines & Helpers
© 2015 Autodesk
Me
tad
ata
Me
tad
ata
Delivery
Mechanism
Engagement
How Taxonomy Helps
Content Customer
Zooming In…
• Industry • Audience/ Role • Content Type • Buyers Journey • Product(s) • Topic • Author • Date Created
• Industry • Audience/ Role • Product(s)
Pa
rad
ata
• Watched • Read • Shared • Liked • Saved • Contributed
Content engagement Customer
engagement
Key to measuring effectiveness,
Determining “reputation”
Not managed as taxonomy
© 2015 Autodesk
Spectrum of Sophistication
Consistent tagging
Clear and consistent UX
Recommended & related content
ACROSS systems
Personalized Learning
Adaptive learning/ product ecosystem
* we are here
Faceted search
Federated search
Taxonomy defined & managed
Scalable Personalization
Targeted content.
Related & recommended within
a system
The adjacent possible
An Adaptive Learning Ecosystem
Knows you, your competencies, and your preferences. Can serve-up what you need, when you need it.
Value flows to and from…
• Autodesk • Our channel • Other Partners • Other groups • Our users
What makes an effective teacher?
What makes an effective teacher?
Where you are
Where you want to be
How to get there
…Technology can approximate this.
© 2013 Autodesk
The Fundamental Loop How to create an adaptive, personalized learning experience
Tracking
Recommendation Engine
Provisioning Content & “experience” database(s) (taxonomy)
Your activity with software & learning (xAPI?)
Competency frameworks & curation algorithms (cognitive graph)
• Who are you • Where are you
trying to go
First step… (profile, context)
Goals Exactly what’s needed
Begin investing in this future now.
We need to start laying the groundwork
Skills and Resources Needed • Taxonomist • UCP integration
(learning history + usage data)
• Analyst (holistic)
• Data Scientists
USAGE PATTERNS What are individuals doing?
TAXONOMY Connected content ecosystem
AMAZING ANALYTICS Data-based decisions
COMPETENCY FRAMEWORKS What do experts do?
INFORMATION ARCHITECTURE (lens 1)
USERS Profile/ Identity
History Contributions Achievements Connections
Favorites
(REPUTATION)
AUTHORS/ Educators
CONSUMERS/ Students
Private Dashboard
Public Profile
AUTHORING & PUBLISHING EXPERIENCE (Creation, Contribution) • Authoring Tools
• Professionals (writers and editors with
defined work processes, using CMS and structured authoring tools)
• Other Contributions (other SMEs and end
users, easy contribution tools, moderation)
• Authoring Procedures • Content Standards
• Taxonomy • Info architecture • Best Practices
REPUTATION
META DATA
CONTENT Media storage, media delivery
Localization
Display
Database
LEARNING & PROBLEM SOLVING EXPERIENCE (Consume, Embellish)
Access Points & Interfaces
Discoverability
Consumption
Rating, Feedback, Amplification
Acc
ess
Pe
rmis
sio
n, P
ush
Ma
rket
ing
, M
ark
etp
lace
Desktop, Mobile, In-Product, Templates, Themes
Search, Filtering, Sequencing & Curation Algorithms, UX Consistency
Views & Activity Tracking, Quizzing
Share, Like, Rate, Feedback on content (reporting)
Organizational Governance • Strategies, Policies, Standards • Partnership strategy • Business Models • Communication mechanism
Analytics • Knowledge Graph • Product usage • Data Lake
Smart/ Flexible Architecture, shared understanding • UX consistency (top level nav) • APIs
Community(ies) Mgmt/ Strategy • Feedback mechanisms
Learning Ecosystem Components DRAFT – 3/9/15
Partner Profiles
Recursive!?
Embellish Comment Pu
blis
hin
g Li
cen
sin
g, t
ag
gin
g,
des
ign
ati
ng
acc
ess
CONTENT
CURATION & AGGREGATION (Tour guides, instructors)
Collect/Save, Add to Workflow or Playlist, Remix,
INFORMATION ARCHITECTURE (lens 2)