Transcript
Thomas J. VosperPRICESEARCHER.COM
Product Feeds for Beginners & What we learnt from indexing 500m products@pricesearcher@thomasvosper
@pricesearcher
Tonight
Who are Pricesearcher?
What is a product feed?
What have we learnt from our data?
@pricesearcher
BACKGROUND
4 Years ago we started to index any
price we could find on the internet
@pricesearcher
One trusted place
Where you can check the price of anything
from everywhere
@pricesearcher
SOURCES OF DATA
Everything Publically Available....
Direct Retailers………………………..
Price Comparison…………………….
Marketplaces……………………………
Vouchers / Deals……………………….
Plugins ……………………………………..
Agency / Feed Solution Providers…….
@pricesearcher
What are Product Feeds? Why do I need one?
@pricesearcher
To sell your products online.
• Search engine Ad networks (Google, Bing)
• Price comparison websites (Connexity, Kelkoo)
• Affiliate networks (Awin, Webgains, Linkshare)
• Marketplaces (Amazon, eBay, Fruugo, Newegg)
• Social networks (Facebook, Instagram)
Is it easy to implement?
@pricesearcher
• Follow a set structure (Amazon flat files, Google Shopping)
• Pre-set platforms (Magento/Shopify/Woo plugin)
• 3rd party solution providers (Channel Advisor, Linnworks, Feed Optimise)
What do we recommend?
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Direct Product Feeds at scale
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0
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PRODUCT COUNT
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What have we learnt from indexing 500m products?
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DATA SAMPLE
We’ll be looking at the UK data specifically
with a focus on August 2017
TOP10
@pricesearcher
Data Insights from 500m
E-Commerce Products
48
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AverageProduct Title
Length
Characters + Spaces
1.
(8 Words)
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2.
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53%Brand TermsIncluded in
Product Titles
3.
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522AverageProduct Description
Length
Characters + Spaces(90 Words)
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4.
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44.9%Shipping costs
Includedas an additional field
inc £0.00
5.
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66.9%GTIN Barcodes
Present as aUnique Identifier
12-13 Digits, EAN, UPC
6.
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7.9%Category level information is
NOT provided
7.
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40.2%Dimensions
Size, Colour, etc
NOT provided
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FEEDS BROKEN DOWN
8. Methods of sharing Product Feeds
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9. Product Feed File Formats
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10.
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Price Change
Frequency
Since December 2017 we’ve recorded
@pricesearcher
4 BillionPrice Changes Globally
AUGUST PRICE CHANGES
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@pricesearcher
The country with the most price changes?
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1Every 6 Days
The UK has the most price
changes globally
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14d
8d8d6d
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What is your
Product Feed Strategy
Conclusion:
Lots of missed opportunities in the feeds
@pricesearcher
What we’re doing next:
Indexing• Continue the next phase of indexing - 1 Billion Prices
Launch
• Out of Beta - Q2
Share
• Work with partners to develop better product feeds
• Looking to support more ecommerce sites to appear in our search results
thomas@pricesearcher.com
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Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell
www.pricesearcher.com/research
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