Thomas j. Vosper - Pricesearcher

Thomas J. VosperPRICESEARCHER.COM

Product Feeds for Beginners & What we learnt from indexing 500m products@pricesearcher@thomasvosper

@pricesearcher

Tonight

Who are Pricesearcher?

What is a product feed?

What have we learnt from our data?

@pricesearcher

BACKGROUND

4 Years ago we started to index any

price we could find on the internet

@pricesearcher

One trusted place

Where you can check the price of anything

from everywhere

@pricesearcher

SOURCES OF DATA

Everything Publically Available....

Direct Retailers………………………..

Price Comparison…………………….

Marketplaces……………………………

Vouchers / Deals……………………….

Plugins ……………………………………..

Agency / Feed Solution Providers…….

@pricesearcher

What are Product Feeds? Why do I need one?

@pricesearcher

To sell your products online.

• Search engine Ad networks (Google, Bing)

• Price comparison websites (Connexity, Kelkoo)

• Affiliate networks (Awin, Webgains, Linkshare)

• Marketplaces (Amazon, eBay, Fruugo, Newegg)

• Social networks (Facebook, Instagram)

Is it easy to implement?

@pricesearcher

• Follow a set structure (Amazon flat files, Google Shopping)

• Pre-set platforms (Magento/Shopify/Woo plugin)

• 3rd party solution providers (Channel Advisor, Linnworks, Feed Optimise)

What do we recommend?

@pricesearcher

Direct Product Feeds at scale

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0

100

200

300

400

500

600

PRODUCT COUNT

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What have we learnt from indexing 500m products?

@pricesearcher

DATA SAMPLE

We’ll be looking at the UK data specifically

with a focus on August 2017

TOP10

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Data Insights from 500m

E-Commerce Products

48

@pricesearcher

AverageProduct Title

Length

Characters + Spaces

1.

(8 Words)

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2.

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53%Brand TermsIncluded in

Product Titles

3.

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522AverageProduct Description

Length

Characters + Spaces(90 Words)

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4.

@pricesearcher

44.9%Shipping costs

Includedas an additional field

inc £0.00

5.

@pricesearcher

66.9%GTIN Barcodes

Present as aUnique Identifier

12-13 Digits, EAN, UPC

6.

@pricesearcher

7.9%Category level information is

NOT provided

7.

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40.2%Dimensions

Size, Colour, etc

NOT provided

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FEEDS BROKEN DOWN

8. Methods of sharing Product Feeds

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9. Product Feed File Formats

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10.

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Price Change

Frequency

Since December 2017 we’ve recorded

@pricesearcher

4 BillionPrice Changes Globally

AUGUST PRICE CHANGES

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@pricesearcher

The country with the most price changes?

@pricesearcher

1Every 6 Days

The UK has the most price

changes globally

@pricesearcher

14d

8d8d6d

@pricesearcher

What is your

Product Feed Strategy

Conclusion:

Lots of missed opportunities in the feeds

@pricesearcher

What we’re doing next:

Indexing• Continue the next phase of indexing - 1 Billion Prices

Launch

• Out of Beta - Q2

Share

• Work with partners to develop better product feeds

• Looking to support more ecommerce sites to appear in our search results

[email protected]

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Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell

www.pricesearcher.com/research