Think Like an Entrepreneur -- Take Charge of Your Journalism Career by Karen Workman - Orlando NewsTrain - May 15-16, 2015
Post on 17-Jul-2015
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Think Like an Entrepreneur Take Charge of Your Career
Photo: Steven Depolo, bit.ly/1NVCPQv
presentation by
@KarenWorkman
Photo: Grant Hutchinson, flic.kr/p/6CfYL
Let’s talk about that career ladder
* Based on my memory; not entirely accurate but probably close.
* Based on my memory; not entirely accurate but probably close.
*bolded items represent jobs that had not previously existed at the organization
Expectations over a period of 30-40 years
TAKEAWAY The ladder as we knew it is gone.
He didn’t choose @mashablejim
Your identity belongs to you,
not your employer.
Your audience
belongs to you, not your
employer.
Treat it as such.
TAKEAWAY Be your own brand.
#SKILLS
Photo: Teresa Ling, flic.kr/p/4zACNQ
Photo: Mufidah Kassalias, flic.kr/p/h2zehB
Write clean copy
Have quality social media profiles
Understand how to use social media
Be accurate
Develop your voice
Content Management Systems
Basic coding
Photography
Shooting video
Editing video
Analytics
Photoshop
Writing web headlines Search engine optimization (SEO)
Social media optimization (SMO)
AP Style
New platforms
(Responsible) Curation
Live blogging
Live tweeting
Human centered design Trending news discovery
Spreadsheets
Data-driven journalism
Digital production
Audience engagement
Audio #SKILLS
Pop Quiz
<a href="URL HERE" target="_blank">TEXT HERE</a>
Pop Quiz What is the Rule of thirds?
"Rule of thirds applied on Mädchen am Strand" by Max Nonnenbruch
Pop Quiz <blockquote class="twitter-tweet" lang="en"><p>"This stuff people are doing with the subordinate clause, it’s pretty sophisticated, and oddly deep." <a href="http://t.co/fjIHQ7q5aM">http://t.co/fjIHQ7q5aM</a></p>— Karen Workman (@KarenWorkman) <a href="https://twitter.com/KarenWorkman/status/575101930176909313">March 10, 2015</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
TAKEAWAY Identify what would be useful to know and
never stop learning.
(Image: Paul Townsend, flic.kr/p/iyKfj1)
Your attitude is everything
Give respect •• Earn respect •• Get people talking about themselves •• And listen to them, actively •• Be open-minded •• Get excited about your work
No one will bother teaching you
anything if you don’t present
yourself as someone who wants to learn.
(Image: Allen Skyy, flic.kr/p/8FaxFZ)
Who is a mentor?
• Might be your peer
• S/he can be outside your employer’s network
• Or even outside of your industry
• May not be just like you
• Could be an opposite gender
D O N ’ T D I S C O U N T A N Y O N E (Image: jinterwas, flic.kr/p/caazWd)
How do you get a mentor? Not like this.
What can you offer?
“In the working world, people are primarily interested in what you can do for them, rather than the other way around. Tell the person what you have to offer, and how good you are at it. Perhaps this person needs a researcher? A statistics whiz? Someone willing to track down people who are hard to find?”
— Author & Journalist Cathryn Jakobson Ramin
(as quoted by Jillian Keenan for Poynter)
TAKEAWAYS
• Identify people who would make good mentors
• Find common ground with them
• Become a part of that person’s network in a way that is not obnoxious or weird (i.e., professional/networking events)
• Create a mutually beneficial relationship
What do you want to be when you grow up?
(Image: Gary Alexander, flic.kr/p/7xPaEG)
Know your brand promise
(Image: SheltieBoy, flic.kr/p/c7V6aj)
Exercise Write your professional mission statement.
THIS IS MINE.
I will work on the cutting edge of innovation in digital journalism, upholding the values of our industry and helping
newsrooms evolve to capture audiences on new platforms. I’ll continually develop new skills and use my aptitude for teaching others to help my colleagues learn, and love, the opportunities
new tools and platforms afford us in telling stories that are critical to the health of our nation’s democracy.
take five minutes • write two sentences • be ready to read them
TAKEAWAY Know what you want to be known for.
How to survive the next layoff (or land on your feet if you don’t)
(Image: flazingo.com)
“
— Martin Baron, Executive Editor of
April 7, 2015
Survival kit
Strong skill set
Brand promise built off your skill set
Body of work showing you’ve executed your
brand promise
Network that says is true
network BEFORE you need it
shameless plug
ONA has local chapters, too
TAKEAWAY What you can do is your foundation;
who knows you can do it is your safety net.
Identified the needs of my newsroom that I could fill
The need was training
Increased visibility = more job opportunities within my company
Took a risk to join my company’s start-up
Networked within & outside of my company
Start-up failed, but my body of work + advocates = a better job
Newsroom training Statewide training Companywide training
How I survived being laid off
Attitude + Skills + Focus + Network
TAKEAWAY Surviving a layoff starts long before being laid off.
Exercise Tell me about yourself.
Use this formula: Present – Past – Future
THIS IS MINE.
I’m a senior staff editor at The New York Times, where I handle our digital presentation on a variety of platforms. I started off as a reporter at a local newsroom in Michigan
more than a decade ago and have done a lot of exciting jobs since then, from social media to breaking news. Here is where
I would say something about why I want to join X organization. In my spare time, I gaze longingly at dogs.
take five minutes • read to the person next to you • offer feedback
Have fear about your career, or have ambition. Your choice.
FINAL WORDS
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