Am I Doing Social Media Right - Karen Workman - Las Vegas NewsTrain - Oct. 10-11, 2014

How not to be an idiot, or a jerk (and some other stuff)

By @KarenWorkman

Image by Chris Lott | bit.ly/social-explained

NO.

NO, YOU ARE NOT.

Am I doing social right?

Nope.

Am I doing social right?

Am I doing social right?

No.

Am I doing social right?

Sigh. No.

19 percent of population

71 percent of population

About half of the users on

each site consume

news there

Only 3 percent of

adults in US are on Reddit

Users here to follow topics and interests first

Fact-paced, frenetic updates expected

Great for quick hits and updates

Largely public, less expectation of privacy

Users here to follow pre-existing

connections

Slower-paced, fewer posts

Great for longer posts and conversation

Large expectation of privacy

Images are loved equally.

Same story. Different platforms.

Let’s talk about the approach.

Yes.

Very good.

Am I doing social right?

Am I doing social right?

You’re acing it.

Am I doing social right?

Yes, you are.

Am I doing social right?

Nailed it.

OK, let’s practice

Write a tweet

Write a Facebook post

Take this article and …

Be ready to share what you wrote and why.

Checklist: Being good at Twitter

✔Upload a photo of yourself.

✔Write a bio.

✔Carefully curate whom you follow.

✔Don’t be an RSS feed. Talk to people.

✔Retweet and favorite good stuff.

✔ Build useful public lists.

✔Use Tweetdeck (or other) to watch those lists.

✔Don’t make hashtag gaffes. ✔Don’t get into fights.

✔Do make clear corrections. ✔Do ask questions.

✔Be wary of automation.

bit.ly/luckie-explainer

You must have lists. Must.

#dontbestupid

“Using a hashtag does no harm in the same way wood paneling does no harm to your station wagon, or a misspelled tattoo does no harm to your bicep.”

— @bydanielvictor of NYT

• Gathering small groups • Curating specific projects • Conferences

• Big events (#superbowl) • General words/phrases • Automated feeds

• Being funny and/or ironic

SMART DUMB AWESOME

CO

RR

ECTI

ON

S I made a mistake …

• It means not deleting stuff just because you can. • It means correcting what is wrong. • And doing it within the same thread as the mistake. • NYT appends corrections to the original tweet, in case you’re looking for ideas :)

TRANSPARENCY

Checklist: Being good at Facebook

✔Upload a photo of yourself.

✔Write a bio.

✔ Let people follow you.

✔Create friends’ lists so you can target what gets shared with whom.

✔Remove URLs from the status update.

✔Mix up the type of posts.

✔Consider modifying the share text (and headline).

✔Ask questions.

✔Make clear corrections.

✔Employ emotion, tactfully.

✔Monitor comments.

✔Care about images.

✔Connect/watch sources.

Be smart about what you share with whom

Go to Settings > Followers

Target status updates to

public, friends, or a custom list

Some final words about the Internet

You should really read the whole article: Why That Video Went Viral by Natalie Kitroeff

bit.ly/viralnature

Metrics: Bit.ly

Metrics: Twitter Dashboard

Go to analytics.twitter.com while logged into twitter

Impressions: How many times your tweet was viewed

Engagement: Any and all interactions with a tweet

Click on a tweet for more detailed statistics, like clicks

Click on followers for demographic information

Metrics: Facebook page insights

bit.ly/facebook-page-insights

For pages only, not profiles

Reach is # of unique people who have seen your post

Impressions are total # of times a post is seen (not uniques)

People engaged is # of uniques who clicked, liked or commented

Metrics that actually matter

The Usual Suspects

• Fans/followers

• Retweets/shares

• Replies/comments

• User-generated content submissions

• Reach

• Klout Score

Real Indicators

• Intended audience acquired

• Reader -> Customer

• Conversations generated

• Reader -> Participant

• New sources acquired

• Gains made

If I may recommend some folks to follow