Think Global

Think Global

Luisa GagginiHead of Digital Products Development

Casalini Libri

Milan, Summer, July 5th 2012

Think global

1. Casalini at a snapshot

2. Acquisitions trends of Italian academic material in North America

3. Why and how think global

4. Italian publishers case studies

5. Conclusions

Casalini at a snapshot

1. Casalini at a snapshot

• Clients in 40 countries (USA, CAN, D, F, ES, I, CH, UK, PRC)

• Covering virtually 100% of academic sales in USA/CAN for Italian material (public libraries selectively)

• Supply of shelf-ready books (inclusive of cataloging)

• Sales by Approval Plan Profiles

• i libri Database catalogue of 1,3ml titles and digital objects • +20.000 Italian titles yearly• +20.000 Spanish and French titles

• Digital Library and Torrossa platform, 10.000 ebooks, 500 ejournals, 200.000 e-content items

1. Casalini sales by country, 2011

1. Some clients North America

1. Some clients Italy and Europe

1. Casalini Digital Library Profile and Torrossa mission

• Represent Italian academic publishing, aiming to cover Romance languages publications

• Serve particularly small and medium-sized publishers specialised in HSS

• Offer integrated access to ebooks and ejournals

• Access contents at a granular level

• Constant mediation between needs and expectations of both publishers and academic public

1. Publishers and contents in Torrossa

Publishers

Contents

1. Ebooks and ejournals by discipline

Ebooks

Ejournals

2. Acquisition trends in North America Print

Online and EDI ordering

Approval plan widely used

Just-in-time vs. Just-in-case

Reduction of material selectors and funding for ‘minor’ languages

Usage statistics contribute to acquisition criteria

Co-operative acquisitions

E-preferred, E-only

2. Acquisition trends in North America

2. Acquisition trends in North AmericaElectronic

Acquisition models for e-books in research and academic libraries:

PDA Patron-Driven-Acquisition : the user picks and choose, no filter from the library

DDA Demand-Driven-Acquisition : the users’ requests are sieved by the library before finalising the purchase

Yearly subscription license + individual purchase

Purchase vs. Licensing

Permanent access vs. subscription access

2. Acquisition trends in North AmericaSome feedback from academic institutions

Chicago approach (e-only)

Harvard (e-preferred, one copy only in all cases)

E-format has become a parameter for purchase (not only quality of content)

InterLibrary Loan for articles (no demand for ebooks)

Deliver contents to users’ wherever they are

Measure, compare, assess and refine

2. Acquisition trends of Italian material Sales by type of service-content - 2011

2. Acquisition trends of Italian material Academic E-content in North America

Maintain a readership in Italian language, keep up with the technology and service integration

Torrossa.it for institutions and TorrossaStore for consumers

Institutional sales prevailCollections subject-based or by type of content (ejournals or

ebooks)

- One-off purchase, purchase of yearly increases- Single ebook sales (up to publisher’s decision)- Ebooks and ejournals: current or backlist/backsets

- Demand: individual ebooks for newly published titles

1. Casalini Digital Library Profile and Torrossa integrated services

Editoria Italiana Online: 6700 ebooks and 196 ejournals+backsets

Edición Española Online: 840 Spanish ebooks

École Française de Rome: ebooks and ejournals

Leo S. Olschki, Collection 2000-2010: 1000 ebooks

Fabrizio Serra Editore: 119 ejournals

Franco Angeli Riviste Online: 91 ejournals

Biblioteca Italiana Zanichelli: 1000 ebooks

Pick and choose Collections from backlists

2. Electronic collections subscribers 2011 by country

2. Acquisition trends in North America E-content sales

•The niche

•Maintain and strenghthen your/our niche

•Offer an original contribution – find your added value

•Diffuse the information that you are on the market, alive and kicking

•Understand which are your readers, where they read, where they come to know of your new publications

•Be everywthere, as you don’t know which way your potential reader will reach you

•Do not drop prices down systematically

3. “Think global”- Our experience

3. “Think global” Print and Ebook pricing

Fonte: Ufficio studi AIE su dati e-Kitāb e Casalini libri

3. Why and how “Think global”

Good metadata

Be there, make your (potential) public find you and see your value

Libraries can be a good marketing channel – do your best to have something to offer them in e-content

Citations are done more easily if content is available online

Discovery services and link resolving tools (i.e. ExLibris Primo Central, ProQuest Summon, EbscoDS, OCLC DS, SerialSolutions, AtoZ, SFX etc..)

CLOCKSS and Portico repository, long-term preservation archives

3. Why and how “Think global”E-content sales to libraries

Value and Piracy

You want your readers be part of 'the community‘

You should drive your change, not undergo it

Small is better, agility will (probably) win

ANVUR activity (National Agency for the Evaluation of Academic Research Work) has contributed to a shift of paradigm

3. Why and how “Think global”E-content sales to libraries

Digital Rights Protection issue: be bold and experiment, is it DRM essential for ALL the titles in your catalogue? You might distribute some titles with different channels, with or without DRM and monitor feedback. Publisher’s catalogue is a goldmineOffer multiple access options and pricing, gather input from the market, and reassess your strategy

Non-English language publications need to be as much present as possible > Italian readership abroad is shrinking, we don't need to loose readers on the way

Libraries use metrics to decide what to buy Publishers can use metrics for deciding the price, especially in the transition from print to electronic

4. Italian and academic publications and readershipSome case studies

E-format and paper format: Continuity vs. discontinuityBundled salesPricing and economic models Access options

Sales by collections or by individual titles

What is fair pricingSustainability for the publisher, for the end consumer and the institution

In front of a demand for ebooks or ejournals, set a price and see the reaction

4. Italian and academic publications and readershipOlschki Ebooks CollectionsContent

Selection from the backlist 2000-2010, retrospective digitisation Single purchases availableChoice of subject-based collections or ‘complete’ collectionPick-and-choose option

Ebook Price 100% print price (average price for books: 40€)

60% discount if print titles already purchasedDocument use: copy/paste, print, downloadLicensing: permanent access

Dilemma: concurrent distribution of print and e-book or set an embargo a time for print sales?

4. Italian and academic publications and readershipFranco Angeli Online Journals Collections

Individual journal subscriptions

Current content only

No permanent access on individual titles

Document use: copy/paste, print, download

Access via Torrossa Platform

Pricing diversified for options of use

License

Full or Subject-based Collections

Backsets with one year embargo

Permanent access

Tailored packages available

Document use: copy/paste, print, download

Discounts if currents subscription

Access via Torrossa platform

License

4. Italian and academic publications and readershipFabrizio Serra Online Ejournals CollectionsIndividual journal subscriptions

Current content only Current Content + Backsets

Permanent access

Document use: copy/paste, print, download – No DRM

Access via Torrossa Platform or Publisher’s website

License

Full or Subject-based Collections

Current content only Current Content + Backsets

Permanent access

Tailored packages possible

Document use: copy/paste, print, download – No DRM

Access via Torrossa platform

License

Conclusion

So what are the conclusions..?

There is no magic formulaEach player in the publishing industry, be it a publisher, an agent, a distributor, a bookshop or a library, need to find its way, experiment, learn out of experience, apply, experiment again, learn again and, possibly, sell..

Conclusion

Thank you for your attention

Comments?

luisa.gaggini@casalin.it