-
British Food JournalMcDonalds: think global, act local the
marketing mixClaudio Vignali
Article information:To cite this document:Claudio Vignali,
(2001),"McDonalds: think global, act local the marketing mix",
British Food Journal, Vol.103 Iss 2 pp. 97 - 111Permanent link to
this document:http://dx.doi.org/10.1108/00070700110383154
Downloaded on: 04 February 2015, At: 05:56 (PT)References: this
document contains references to 28 other documents.To copy this
document: [email protected] fulltext of this
document has been downloaded 115690 times since 2006*
Users who downloaded this article also downloaded:G.S.
Sureshchandar, Chandrasekharan Rajendran, R.N. Anantharaman,
(2002),"The relationship betweenservice quality and customer
satisfaction a factor specific approach", Journal of Services
Marketing, Vol.16 Iss 4 pp. 363-379
http://dx.doi.org/10.1108/08876040210433248Robert K. Perrons,
Matthew G. Richards, Ken Platts, (2005),"What the hare can teach
the tortoise aboutmake-buy strategies for radical innovations",
Management Decision, Vol. 43 Iss 5 pp. 670-690
http://dx.doi.org/10.1108/00251740510597707Satyendra Singh,
(2006),"Impact of color on marketing", Management Decision, Vol. 44
Iss 6 pp. 783-789http://dx.doi.org/10.1108/00251740610673332
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