THE WORLD OF GOOGLE
US VS. EUROPE DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
10,000 SEARCHES X 4 COUNTRIES
US GOOGLE.COM CHICAGO HARTFORD PORTLAND JACKSONVILLE SAN DIEGO
UK GOOGLE.CO.UK BIRMINGHAM HASTINGS SHEFFIELD LIVERPOOL MANCHESTER
PL GOOGLE.PL WARSAW PLOCK WROCLAW LODZ KRAKOW
CZ GOOGLE.CZ PRAGUE BRNO OSTRAVA PLZEN LIBEREC
ROUND ONE RESULTS
US/UK/PL/CZ
ROUND 1: SITELINKS / 7-RESULT
ROUND 1: IMAGE RESULTS
ROUND 1: NEWS RESULTS
ROUND 1: VIDEO THUMBNAILS
ROUND 1: ”MEGA” VIDEOS
ROUND 1: IN-DEPTH ARTICLES
ROUND 1: REVIEW STARS
ROUND 1: AUTHORSHIP*
ROUND 1: KNOWLEDGE GRAPH
ROUND 1: ANSWER BOXES
ROUND 1: ANSWER BOX 2.0
ROUND 1: KG CAROUSELS
ROUND 1: LOCAL PACKS
ROUND 1: LOCAL ONE-BOXES
ROUND 1: LOCAL CAROUSELS
ROUND 1: 10 BLUE LINKS
1 COUNTRY X 3 PERSPECTIVES
US GOOGLE.COM ENGLISH US-BASED IPs US CITIES
CZ GOOGLE.CZ ENGLISH US-BASED IPs CZECH CITIES
CE GOOGLE.CZ CESKY* US-BASED IPs CZECH CITIES
PR GOOGLE.CZ CESKY* PRAGUE IP* CZECH CITIES
ROUND TWO RESULTS
US / CZ / CE / PR
ROUND 2: SITELINKS / 7-RESULT
ROUND 2: IMAGE RESULTS
ROUND 2: NEWS RESULTS
ROUND 2: VIDEO THUMBNAILS
ROUND 2: ”MEGA” VIDEOS
ROUND 2: IN-DEPTH ARTICLES
ROUND 2: REVIEW STARS
ROUND 2: AUTHORSHIP*
ROUND 2: KNOWLEDGE GRAPH
ROUND 2: ANSWER BOXES
ROUND 2: ANSWER BOX 2.0
ROUND 2: KG CAROUSELS
ROUND 2: LOCAL PACKS
ROUND 2: LOCAL ONE-BOXES
ROUND 2: LOCAL CAROUSELS
ROUND 2: 10 BLUE LINKS
WINNERS & LOSERS
GAME RECAP
WINNER: IMAGES & VERTICALS
LOSER: IN-DEPTH ARTICLES
WINNER: KNOWLEDGE GRAPH
LOSER: ANSWER BOXES
WINNER: LOCAL ONE-BOXES
LOSER: LOCAL CAROUSELS
BONUS ROUND THREE
EU VS. PIGEON
US PACK LOSS AFTER PIGEON
US PACK SIZES AFTER PIGEON
US PACK SIZES AFTER PIGEON
US VS. EUROPE 7-PACK DENSITY
US VS. CZECH 7-PACK DENSITY
BONUS ROUND FOUR
TLD FACE-OFF
TOP FIVE TLDS IN US RESULTS
TOP FIVE TLDS IN UK RESULTS
TOP FIVE TLDS IN PL RESULTS
TOP FIVE TLDS IN CZ RESULTS
TOP FIVE TLDS IN CZ-CE RESULTS
TOP FIVE TLDS IN CZ-PR RESULTS
SNEAK PEEK AT 2015 GAME PREVIEW
http://mz.cm/pigeon
GOOGLE’S “IN THE NEWS” UPDATE
http://mz.cm/inthenews
TIME IS YOUR SEO ADVANTAGE
p e t e r @ m o z . c o m • @ d r _ p e t e THANKS FOR WATCHING!