The World of Google: US Vs. Europe

THE WORLD OF GOOGLE

US VS. EUROPE DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

10,000 SEARCHES X 4 COUNTRIES

US GOOGLE.COM CHICAGO HARTFORD PORTLAND JACKSONVILLE SAN DIEGO

UK GOOGLE.CO.UK BIRMINGHAM HASTINGS SHEFFIELD LIVERPOOL MANCHESTER

PL GOOGLE.PL WARSAW PLOCK WROCLAW LODZ KRAKOW

CZ GOOGLE.CZ PRAGUE BRNO OSTRAVA PLZEN LIBEREC

ROUND ONE RESULTS

US/UK/PL/CZ

ROUND 1: SITELINKS / 7-RESULT

ROUND 1: IMAGE RESULTS

ROUND 1: NEWS RESULTS

ROUND 1: VIDEO THUMBNAILS

ROUND 1: ”MEGA” VIDEOS

ROUND 1: IN-DEPTH ARTICLES

ROUND 1: REVIEW STARS

ROUND 1: AUTHORSHIP*

ROUND 1: KNOWLEDGE GRAPH

ROUND 1: ANSWER BOXES

ROUND 1: ANSWER BOX 2.0

ROUND 1: KG CAROUSELS

ROUND 1: LOCAL PACKS

ROUND 1: LOCAL ONE-BOXES

ROUND 1: LOCAL CAROUSELS

ROUND 1: 10 BLUE LINKS

1 COUNTRY X 3 PERSPECTIVES

US GOOGLE.COM ENGLISH US-BASED IPs US CITIES

CZ GOOGLE.CZ ENGLISH US-BASED IPs CZECH CITIES

CE GOOGLE.CZ CESKY* US-BASED IPs CZECH CITIES

PR GOOGLE.CZ CESKY* PRAGUE IP* CZECH CITIES

ROUND TWO RESULTS

US / CZ / CE / PR

ROUND 2: SITELINKS / 7-RESULT

ROUND 2: IMAGE RESULTS

ROUND 2: NEWS RESULTS

ROUND 2: VIDEO THUMBNAILS

ROUND 2: ”MEGA” VIDEOS

ROUND 2: IN-DEPTH ARTICLES

ROUND 2: REVIEW STARS

ROUND 2: AUTHORSHIP*

ROUND 2: KNOWLEDGE GRAPH

ROUND 2: ANSWER BOXES

ROUND 2: ANSWER BOX 2.0

ROUND 2: KG CAROUSELS

ROUND 2: LOCAL PACKS

ROUND 2: LOCAL ONE-BOXES

ROUND 2: LOCAL CAROUSELS

ROUND 2: 10 BLUE LINKS

WINNERS & LOSERS

GAME RECAP

WINNER: IMAGES & VERTICALS

LOSER: IN-DEPTH ARTICLES

WINNER: KNOWLEDGE GRAPH

LOSER: ANSWER BOXES

WINNER: LOCAL ONE-BOXES

LOSER: LOCAL CAROUSELS

BONUS ROUND THREE

EU VS. PIGEON

US PACK LOSS AFTER PIGEON

US PACK SIZES AFTER PIGEON

US PACK SIZES AFTER PIGEON

US VS. EUROPE 7-PACK DENSITY

US VS. CZECH 7-PACK DENSITY

BONUS ROUND FOUR

TLD FACE-OFF

TOP FIVE TLDS IN US RESULTS

TOP FIVE TLDS IN UK RESULTS

TOP FIVE TLDS IN PL RESULTS

TOP FIVE TLDS IN CZ RESULTS

TOP FIVE TLDS IN CZ-CE RESULTS

TOP FIVE TLDS IN CZ-PR RESULTS

SNEAK PEEK AT 2015 GAME PREVIEW

http://mz.cm/pigeon

GOOGLE’S “IN THE NEWS” UPDATE

http://mz.cm/inthenews

TIME IS YOUR SEO ADVANTAGE

p e t e r @ m o z . c o m • @ d r _ p e t e THANKS FOR WATCHING!