The World of Creative Participants

The new world of

Peter Fisk

CreativeParticipants

The power of

ubuntu

In Africa people live by the concept of “ubuntu” ... I am because you are

Creators

creative5 genres of

participant

Activists

Contributors

Socialisers

Spectators

We don’t know

bestIn business we think we think we understand our world ... but we don’t

Now we know

better

Customers have rejected business ... And can do much better themselves

Co-think

Co-design

Co-develop

Co-decide

Co-sell

Co-support

co-creation7 aspects of

Co-comm

Connected and intelligent ... They know more, and can act together

Networks and communities ... They trust and respect people like them

Push

Sell

Products

Features

Broadcast

Interruption

Price

Transaction

On business terms

Pull

Buy

Solutions

Benefits

Dialogue

Permission

Perceived value

Relationship

On customers terms

Business is no longer transactional ... Its about working with customers

Brands can bring them together ... But they don’t control anymore

New business models emerge ... Enabling people to do more together

Power has fundamentally shifted ... From the few of them, to the many of us

Business Customer

Customers see the world differently ... Time to work from the outside in

I will do and say what I want ... More interesting, relevant and trusted

And somebody out there will always help me ...

21

3

Word of mouth marketing costs nothing, and has much more impact ...

Shigeru Miyamoto recognises that people want to do stuff together

20.4 million customers worldwide bought a Lego set in

the past 12 months for their own or other active

households

8.6 million worldwide users participate directly

with Lego in their online community,

but are not registered by name

4.0 million worldwide users register

their details enabling a personal

dialogue and relationship

3000 “lead users”

co-create customised products

and recommend others

Lego realised it wasn’t about bricks ... But sharing ideas and achievement

GiffGaff, the new people-powered phone network ... Breaking all the rules

Creators

creative5 genres of

participant

Activists

Contributors

Socialisers

Spectators

Nike does much more than makes shoes ...

... Nike helps people run

How far have I run? How fast? Have a done better?

Bringing people together ... Across the world

... Where the human race ran on one day

The business world, is changing just as fast ...

Sending a package is always a hassle ...

But UPS’s Widget Man makes it easy ...

... Just add hime to your desktop (and tell others)

The coolest t-shirts on the planet

Jake Nichol and Jo DeHart ... just regular dudes like you

Design a t-shirt ... Win $2500 ... Customers decide

50 cool designs each month ... By people like you

And not just an online business ... Changing every month

Co-think

Co-design

Co-develop

Co-decide

Co-sell

Co-support

co-creation7 aspects of

Co-comm

Co-thinking in the IBM Innovation Jam

Co-designing your Jones Soda flavours and packaging

Co-developing Current TV’s entire content and schedule

Co-deciding how to build Boeing’s new Dreamliner

Co-communicating with more authenticity and trust

Co-selling cosmetics by Avon’s represenatives

Co-supporting each other in the world of Apple

P&G did all this ... Transformed their business ... Doubled their value

Co-think

Co-design

Co-develop

Co-decide

Co-sell

Co-support

you do?What will

Co-comm

Ideas

exchange

Immersion

Events

Chat

Tracking

Photo

sharing

Online

community

User

forums

Customer

referral

Customer

selling

Blogger

network

Customer

voting

Advisory

panels

Advisory

panels

Design

prizes

Customer

reviews

Customer

reviews

Live

showcase

Customer

advisors

Look at

me

Example

you do?What will

The power of

ubuntu

How could you unlock the power of creative participants in your business?

peterfisk@peterfisk.com

www.theGeniusWorks.com

Find out how in “Creative Genius” ... The new book from Peter Fisk