The Social Side of Mobile Health
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eHealth Strategy Office
The social side of mobile healthExploring the nature of mobile consumption, creation and connection for health
Daniel Hooker, MLISeHealth Strategy Office@danhooker
eHealth Strategy Office
Information is mobile
Health information on mobile devices is
consumedcreatedcontextualconnected
Health information is consumed on mobiles
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Consumer-targeted
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Professional-targeted
Health information is created on mobiles
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Tracking health through behaviour
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Tracking health through keywords
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Tracking health through sentiment
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Tracking health through location
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Seemingly unrelated information has a way of becoming useful, too
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Foursquare
Image courtesy eelx on Flickr.
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Foursquare, meet hospitals
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Foursquare, meet healthy behaviour
But the true transformative power of mobile is in the users and their communities
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Communities for behaviour change
Centola (2010): What kind of network structures spread health behaviours better?
Science 2010;329(5996) doi: 10.1126/science.1185231
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Communities for behaviour change
Centola (2010): What kind of network structures spread health behaviours better?
”long-tie” networks that spread behaviours quickly but lack redundant exposuresORClustered networks that don’t spread behaviour far, but have layers of exposure
Science 2010;329(5996) doi: 10.1126/science.1185231
Science 2010;329(5996) doi: 10.1126/science.1185231
eHealth Strategy Office
Communities for behaviour change
Centola (2010): What kind of network structures spread health behaviours better?
”long-tie” networks that spread behaviours quickly but lack redundant exposuresORClustered networks that don’t spread behaviour far, but have layers of exposure
Science 2010;329(5996) doi: 10.1126/science.1185231
eHealth Strategy Office
Mobile communities for behaviour change
Mobile devices have the potential to be effective in supporting these networks due to two unique, converging factors:
The “always-on” nature
The relationship we create with the device itself
The “always-on” nature
The relationship of user/device
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User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
photo albums
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
photo albumscars
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Belk (1988) looked at how we “extend” ourselves through our possessions, and may in fact associate portions of our self-concept through this extended self more so than an unextended self.
photo albumscars[cell phones]
Journal of Consumer Research 15(2), 139-168http://www.jstor.org/stable/2489522
eHealth Strategy Office
User/device relationships
Blom and Monk (2003) examined cell phone users’ motivations for personalizing their devices.
Behaviour & Information Technology, 26:3, 237-24doi: 10.1080/01449290500348168
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User/device relationships
Blom and Monk (2003) examined cell phone users’ motivations for personalizing their devices.
“There are significant positive correlations between the extent of personalization and… enduring emotional effects.”
Behaviour & Information Technology, 26:3, 237-24doi: 10.1080/01449290500348168
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User/device relationships
Jarvenpaa and Lang (2005) outline the paradoxes of mobile usage
Information Systems Management 22(4) 7-23doi: 10.1201/1078.10580530/45520.22.4.20050901/90026.2
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User/device relationships
Jarvenpaa and Lang (2005) outline the paradoxes of mobile usage
Does your device empower you?Or enslave you?
Or both?Information Systems Management 22(4) 7-23doi: 10.1201/1078.10580530/45520.22.4.20050901/90026.2
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User/device relationships
Sherry Turkle at MIT has been a long-time thinker and scholar in this area, and wrote a paper that describes these events as a new form of technology that is “always on, always on you.”
“Always-on/Always-on-you: The Tethered Self.” In Handbook of Mobile Communication Studies, James E. Katz (ed.). MIT Press, 2008.
eHealth Strategy Office
User/device relationships
Sherry Turkle at MIT has been a long-time thinker and scholar in this area, and wrote a paper that describes these events as a new form of technology that is “always on, always on you.”
“We occupy a liminal space between physical life and our life on the screen. We participate in both at the same time.”“Always-on/Always-on-you: The Tethered Self.” In
Handbook of Mobile Communication Studies, James E. Katz (ed.). MIT Press, 2008.
This connection between user and device is becoming stronger all the time
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Science 2010;329(5996) doi: 10.1126/science.1185231
Science 2010;329(5996) doi: 10.1126/science.1185231
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