The Simple Guide to Business Blogging | WordPress Novi Sad Meetup

The Simple Guide to Business BloggingWordPress Novi Sad Meetup – 14/12/2016

@MajaZikic

198million internet users actively use adblock plugins(Pagefair, 2015)

81%research online before making big purchases(Retailing today, 2013)

higher growth in unique site traffic for content marketing leaders (Neil Patel, 2016)

7.8x

434%more indexed pages have companies that blog (Techclient, 2015)

2016 B2C Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs

Content Optimization 43%

44%

55%

58%

73%

Finding More/Better Ways to Repurpose Content

Creating Visual Content

Better Understanding of What Content Is Effective — and What Isn’t

Producing More Engaging Content

Top Priorities for B2C Content Creators

Blog Post Research Content Creation

Content Performance Analysis

No-Fluff, Content-Rich Blog Post Ideas

Inspirational post. Holiday post. Guard down post. Behind the scenes post. Off-topic post. Rant post.

Be human.

List post. How-to-post. Case-study post.

Problem/Solution Post. SAQ post. Research post.

Checklist post. Ultimate guide post. Definition

post. Series post. Stats post. FAQ post. YouTube

cut-up post.

Be useful.

Comparison post. Project showcase post. Income report post. Company update post. Presentation post. Best of post. Product update post. Product tips post.

Be promotional.

Profile post. Crowdsourced post. Interview post. Link roundup post.

Quote post. Best of the web post. Pick of the week post. People to follow

post. Content aggregator.

Be generous.

What-if post. Debate post. Attack post. Prediction post. Reaction post. Embed reactor.

Be controversial.

Story post. Satire post. Cartoon post. Meme post. Parody post.

Be entertaining.

Review post. Survey post. News post. Trend post. Issue post.

Be timely.

Question post. Answer post. Challenge post. Customer showcase

post. Freebie post. Contest post.

Be engaging.

Average position for English pronunciation software

1.3

SEO / ASO

White papers, guest blogging, compelling educational content, how-to posts, infographics

Case Study | Saundz

Strong online community.

Magazine, price trends, meet the farmer, ask a vet…

Case Study | Farmia

Trend forecasting/creating.

Creating buzz.

Online / Offline

Timely and highly targeted content

Case Study | KATANA

Why You Should Use WordPress?

Strong and vibrant support community.

WP will last.Quick and easy post publishing.

Flexibility. Publish to schedule.

Multi-author management.

If you’re not putting relevant content in relevant places, you don’t exist.

Gary Vaynerchuk

Maja Zikic www.linkedin.com/in/majazikic@MajaZikicmaja@rumsterdam.co

m

Thank you!