The Secret to Learning Transfer Success: Introducing Three Practical Strategies That Work

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Despite an abundance of attention, the failure of learning transfer continues to afflict the workforce, organizations and their learning leaders. It is an issue that has become increasingly expensive over the years with the rising cost of training along with the financial implications of not applying new knowledge and skills in the workplace. Whether it’s the retail associate who lacks specific product knowledge that results in a lost sale or the manufacturing employee who suffers an injury for not following safety guidelines, the cost adds up to billions of dollars a year. This webinar will uncover key reasons for lack of learning transfer in training along with the implications. It will then introduce three strategies that are not only proven to work, but can be implemented in your environment quickly and cost effectively. Learning Objectives: Uncovering the implications of learning transfer failure. Understanding the root causes of learning transfer failure. Three strategies to increase learning transfer success that attendees can take away and start implementing immediately and cost effectively.

Transcript

You can listen to today’s webinar using your computer’s speakers or you may dial into the teleconference.

If you would like to join the teleconference, please dial 1.650.479.3208 and enter access code 928 602 711 #

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The Secret to Learning Transfer Success: Introducing Three Practical Strategies That

Work

Speaker: Connie MalamedE-Learning ConsultantThe eLearning Coach

Christine TutsselVice President of SalesAxonify

Moderator: Kellye WhitneyManaging EditorChief Learning Officer magazine

#CLOwebinar

The Secret to Learning Transfer Success: Introducing Three Practical Strategies That

Work

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Kellye WhitneyManaging EditorChief Learning Officer magazine

The Secret to Learning Transfer Success: Introducing Three

Practical Strategies That Work

#CLOwebinar

Connie MalamedE-Learning ConsultantThe eLearning Coach

Christine TutsselVice President of SalesAxonify

The Secret to Learning Transfer Success: Introducing Three Practical Strategies That Work

LEARNING TRANSFER SUCCESS

THE SECRET OF

Speakers & Agenda

Agenda:

Factors Affecting Learning Transfer

Implications & Impediments

3 Strategies for Success

Introducing Interval Reinforcement & Axonify

Q&A

MIND MELD:“A technique for sharing thoughts, experiences, memories, and knowledge with another individual. --Wikipedia

LEARNING TRANSFER:Applying the skills, knowledge, and attitudes from a training situation to a work situation.

PERCEIVED VALUE

TRAINING DESIGN

LEARNER TRAITS

USE OPPORTUNITIES

FACTORS AFFECTING LEARNING TRANSFER

ORG ENVIRONMENT

Near Transfer:When original learning task and transfer task closely resemble each other.

Far Transfer:When original learning task and transfer task differ significantly from each other.

Positive Transfer:When prior experience and knowledge benefit learning and performance.

Negative Transfer:When prior experience and knowledge impede learning and performance.

What do we spend on training?

$171.5 billion was spent on learning and development in 2010.-ASTD 2011 State of the Industry Report

Global eLearning Market to Reach $107.3 billion by 2015.-Global Industry Analysts

The global market for training expenditures in 2011 was about $287 billion.-TrainingIndustry.com

Question

What percentage of employees fail to apply what they’ve learned a year after a training event?a. 10%b. 40%c. 70%d. 100%

How much transfer of training fails?

About 40% of trainees fail to immediately transfer skills after training. (Saks, 2002)

About 70% of trainees fail to transfer one year after training. (Saks, 2002)

What’s wasted when training fails to transfer?

TRAINING DOLLARS

TRAINING TIMEOPPORTUNITIES

MOTIVATIONPRODUCTIVITY

What impedes transfer?

Our Cognitive Architecture

Unrealistic Expectations

Fire Hose Training

SENSORY MEMORY

LONG-TERM MEMORY

Our Cognitive Architecture

WORKING MEMORY

Limited CapacityShort Duration

WORKING MEMORY

LONG-TERM MEMORY

Our Cognitive Architecture

SENSORY MEMORY

WORKING MEMORY

LONG-TERM MEMORY

Unlimited CapacityNetworked Structure

Our Cognitive Architecture

SENSORY MEMORY

Long-term Memory

Networked Structure or Schema

Long-term Memory

Retrieval Cue

Fire Hose Training

Curse of Knowledge

Fire Hose Training

Unrealistic Expectations

Unrealistic Expectations

Question

In your experience, which of these three factors most impedes training transfer?a. Cognitive architecture (small working memory)b. Fire hose training (overloaded training)c. Unrealistic expectations (one event isn’t enough)

Strategies for Transfer Success

ENCODE INLONG-TERM MEMORY

EASILY RETRIEVE

APPLY ON THE JOB

SPACED LEARNING

SPACED LEARNING (Distributed Learning):New learning is significantly improved when the same material is presented or studied over time.

1

MASSED LEARNING:Studying or learning in a single continuous block of time.

SPACED LEARNING1

Content 1

Content 2

Content 1

Content 2

Content 1

Content 2

Spaced Learning

Content 1 Content 2

Massed Learning

Teach the technique

Extend length of intervals over time

Vary approaches

HOW TO

WHY DOES SPACED LEARNING WORK?

RETRIEVAL-BASED PRACTICE

RETRIEVAL:Recovering knowledge and information from long-term memory, where it was encoded.

2

RETRIEVAL-BASED PRACTICE2

Retrieval Cue

HOW TO

Practice with scenarios for specific learning groups

Frequent questions and exercises

Provide opportunities for discussion

WHY DOES RETRIEVAL PRACTICE WORK?

ORGANIZATIONAL SUPPORT

A true commitment by the organization to transfer of training as a continuous process.

3

Pre-training

Training

Post-training

• Importance of pre-training motivation

• Intrinsic and extrinsic incentives

• Repetition of key ideas• Relevance of content to

trainee’s job

• Application opportunities• Error correction• Supervisor & peer support

ORGANIZATIONAL SUPPORT3

Frame the trainingHOW TO

Make a long-term plan to promote transfer

Leverage social aspect of learning

WHY DOES ORGANIZATIONAL SUPPORT WORK?

THESE ARE KEY

Trainees start forgetting when the training event ends

Use spaced learning and retrieval practice to facilitate learning transfer

Ensure your organization makes a commitment to transfer of learning

People can only process ~4 to 5 pieces of information at a time

Introducing Christine TutsselVice President of SalesAxonify

www.axonify.com

Axonify is a next generation eLearning solution using gamemechanics + behavioral science to drive knowledge retention.

Reinforcement

Personalized & Dynamic

Fun/Gaming

Axonify is designed around…

www.axonify.com

Training Event

The Impact of Reinforcement

www.axonify.com

Safe DrivingWarehouse 

SafetyStrains and Sprains

Hazardous Materials

Slips and Trips

Personalized Knowledge Map

1 1 32 4PRIORITY

DIFFICU

LTY LEVE

L

DEMONSTRATION

www.axonify.com

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Questions & Answers

Connie MalamedE-Learning ConsultantThe eLearning Coach

Christine TutsselVice President of SalesAxonify

Join Our Next CLO WebinarLearning That Lasts – Transforming Learning Into a

Strategic Business Enabler

Thursday, October 25, 2012

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