The Searchmetrics Guide To The Google Galaxy

ContextualSearch1.

ConversationalSearch2.

SemanticSearch3.

Topic(Complex Entity)

Who is the husband of Madonna?

?

Verb

Entity 1

Entity 2

Komplex Entity

Single Keyword

Komplex Query withQuestion Word and Tense Form

?

=was

Google “understands“the question

“Answer“on top of results

?

Source?

User(Query)

SERP(Knowledge Graph)

Hummingbird

Query A1

Similar (or even synonymous) Keyword Queries

SERP A1

Query A2

SERP A2

Query A3 SERP A3

Query A4

SERP A4

Query A5

SERP A5

Query A6 SERP A6

Pre-

Query A1

Hummingbird

Query A6

Query A5

Similar (or even synonymous) Keyword Queries

Query A2

Query A4

Query A3

SERP A

Post-

Ties

Knots

Chapter 1:SERP Diversity

Diversity of SERPs

All Keywords

Diversity of SERPs

Navigational Keywords

~4%

Diversity of SERPs

Informational Keywords

~6.5%

Diversity of SERPs

Keywords with Question Words

What, Where, Who, How, Why …

~4.5%

Query

SERP C

SERP A

SERP B

Pre-

Hummingbird SERP Y

SERP J

SERP I

SERP H

SERP G

SERP F

SERP

LSERP

K

SERP M

SERP N

SERP O

SERP P

SERP Q

SERP R

SERP S

SERP T

SERP U

SERP V

SERP Z

SERP X

SERP H

SERP M

SERP J

SERP R

SERP F

QuerySERP

C

SERP A

SERP B

Post-

HummingbirdSERP

YSERP I SERP

G

SERP

LSERP

KSERP N

SERP O

SERP P

SERP Q

SERP S

SERP T

SERP U

SERP V

SERP Z

SERP X

Chapter 2:Keyword Pairs

Diversity of SERPs – Keyword Pairs

3/5/2014 ® Searchmetrics Inc. 2014 │ Page 32

Keywords with same meaning

Diversity of SERPs – Keyword Pairs

3/5/2014 ® Searchmetrics Inc. 2014 │ Page 33

Keywords with same meaning

Diversity of SERPs – Keyword Pairs

3/5/2014 ® Searchmetrics Inc. 2014 │ Page 34

Keywords with same meaning

Comparison

4/10July 2013

9/10March 2014

2/10July 2013

7/10March 2014

6/10July 2013

9/10March 2014

8.

Chapter 2:Knowledge Graph

Knowledge Graph

3/5/2014 ® Searchmetrics Inc. 2014 │ Page 43

June 2013

Oct 2013

Nov 2013

March 2014

Knowledge Graph

3/5/2014 ® Searchmetrics Inc. 2014 │ Page 48

3/5/2014 ® Searchmetrics Inc. 2014 │ Page 53

Searchmetrics – leading vendor of search an social analytics softwarewith international focus