SearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference

Big Rock Content Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA @LinkedInMktg

presents

1 of every 3 professionals on the planet is on LinkedIn.

Content pages receive 7X the page views vs. job pages.

7X

JOBS

CONTENT

The Definitive Publishing Platform

Professional

Let’s Talk About Content…

Discover

Explore

Select

Advocate 60%

It’s up to marketers to deliver a better content experience

The key ingredient to a better content experience is relevance

Not more content, more relevant content

12

Speak to the dog, in the language of the dog, about what’s in the

heart of the dog. – Roy Williams

Useful x Enjoyable x Inspired = Innovative Content

Ann Handley’s Formula

Repurpose Content

The Blog is the Social Media Rug that Ties the Room Together.

A Steady Diet of Quality Content for Your Blog

The Blogging Food Groups

Monday Tuesday Wednesday Thursday Friday Saturday

Raisin Bran Spinach Roast

Raisin Bran Spinach

Raisin Bran Chocolate Cake

The only art I’ll ever study is stuff that I can steal from.

- David Bowie

Who’s Doing it Right? (The Big Rock)

Who’s Doing it Right? (Twitter w/ Custom Image)

Who’s Doing it Right? (Going Visual)

Who’s Doing it Right?

Who’s Doing it Right? (The Webinar)

When You Need That Extra Push…

Inbound + Outbound = Heavy Metal Thunder

(Sponsored Updates)

Mobile is Accelerating Content Consumption

Smartphone Consumption is Always On

9pm 6pm 3pm 12pm 9am 6am

For Those About to Create Visual Content…

Research shows that a picture is really only worth 81.4 words, on average.

The visual is the new headline!

Visual Kicks Text’s A**

328,000 Views!

5 Reasons for Going Visual • We are all visual thinkers

• Visual language aids in decision making

• Visual is more persuasive

• Visual makes a better, longer overall impression

than simple text

• Visual connects emotionally

The Infographic is not Dead; Claiming that Something is Dead

is so Passé

PUBLISHER TOTAL UNIQUE VISTORS

178,809,843

TOTAL POTENTIAL VIEWERSHIP 3,024,141,647

33 LINKBACKS FROM TOP TIER PUBS 8109 SHARES

How Do You Know if Your Content is Relevant?

Increased referral traffic

Social Engagement

Higher quality leads

It's not who does it first, it's who does it best..

- David Bowie

Big Rock Content Repurposed into “Turkey Slices”

The Sophisticated Marketers Guide to LinkedIn

Podcast: SlideShare

eBooks:

Blogs:

Infographics:

The Webinar:

Physical Book:

Take it Global:

Interested in Content Marketing on LinkedIn?

Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm

Give Your B2B Campaign to a B2C Agency

(Big Rocks can be Fun)

People want a thrill, people want a spectacle

and people love to be entertained.

I Love You All. Goodnight!

Now Go Create Some Bloody Good Content!

Thank You! Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA @LinkedInMktg