The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

THE RISE OF AUGMENTED REALITY

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REALITY AUGMENTED REALITY

VIRTUAL REALITY

REALITY SPECTRUM

AUGMENTED REALITY

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MILLGRAMS REALITY SPECTRUM

REALITY VIRTUAL REALITY

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GARTNER HYPE CYCLE

A potential technology breakthrough is made. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial

viability is unproven

Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies

take action; many do not.

Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early

adopters. More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots;

conservative companies remain cautious.

Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined.

The technology’s broad market applicability and relevance are clearly paying off.

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GARTNER HYPE CYCLE 2010 / 2011 #ATC2014

GARTNER HYPE CYCLE 2011 / 2012 #ATC2014

GARTNER HYPE CYCLE 2012 / 2013 #ATC2014

GARTNER HYPE CYCLE 2013 / 2014 #ATC2014

MOBILE MEDIA CONSUMPTION #ATC2014

AR & MOBILE MEDIA CONSUMPTION #ATC2014

BRANDING & MARKETING

INDUSTRIAL & MAINTENANCE

MEDIA & ENTERTAINMENT

EDUCATION & TRAINING

ENTERPRISE & RETAIL

HEALTH & RECREATION

GOVERNMENT & MILTARY

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WORK FOR ASB #ATC2014

WORK FOR ASB

MOBILE MEDIC #ATC2014

HERSHEY #ATC2014

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PIZZA BOX

PRODUCT ENGAGEMENT

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LIVE DEMONSTRATIONS

IN-STORE PROMOTION

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GIANT PIZZA BOX

BRANDING

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ZOMBIE ROAD TRIP

BRAND ACTIVATION

BANNERS & SOCIAL MEDIA

ADVERTISING

• The application has been downloaded over 25,000 times across iOS and Android platforms to date.

• 8th most downloaded app in NZ over launch week

• More than 400,000 people reached organically

• 25,000+ video plays helped viewers to understand

how to play the game and promote the experience • Featured on 50+ blogs/websites over 8

countries. Subjects spanning across marketing, gaming and design

• GENWOW 2013 Awards TOP AR Campaign of 2013

THE RESULTS

SOCIAL

PRODUCT

LOCATION

WEB

PRINT TV

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MASS MEDIA REVOLUTIONS

AUGMENTED REALITY

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THE FUTURE IS WEARABLE

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THANK YOU Come see us at the Innovation Lab at 2.30pm

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@onefatsheep www.onefatsheep.com

Melbourne & Christchurch

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