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THE RISE OF AUGMENTED REALITY #ATC2014
33

The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

Jan 12, 2015

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Johnathan Keyse's General Session from #ATC2014. Augmented Reality (AR) is set to take mobile recruitment to the next level. It has the power to open up new methods of communication through engaging candidates in interactive experiences.

Jonathan presented on the rise of Augmented Reality from its academic roots to becoming the next revolution in media with applications to Talent Management. Delegates learnt how Augmented Reality is making what was once fiction, a reality.

You can see a graphic facilitation of Jonathan's session on pinterest here http://bit.ly/1mPplUR

Photos from the conference can be found here
http://bit.ly/1t3HAzv



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Page 1: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

THE RISE OF AUGMENTED REALITY

#ATC2014

Page 2: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

#ATC2014

Page 3: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

#ATC2014

Page 4: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

REALITY AUGMENTED REALITY

VIRTUAL REALITY

REALITY SPECTRUM

AUGMENTED REALITY

#ATC2014

Page 5: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

MILLGRAMS REALITY SPECTRUM

REALITY VIRTUAL REALITY

#ATC2014

Page 6: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

#ATC2014

Page 7: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

#ATC2014

Page 8: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

GARTNER HYPE CYCLE

A potential technology breakthrough is made. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial

viability is unproven

Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies

take action; many do not.

Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early

adopters. More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots;

conservative companies remain cautious.

Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined.

The technology’s broad market applicability and relevance are clearly paying off.

#ATC2014

Page 9: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

GARTNER HYPE CYCLE 2010 / 2011 #ATC2014

Page 10: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

GARTNER HYPE CYCLE 2011 / 2012 #ATC2014

Page 11: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

GARTNER HYPE CYCLE 2012 / 2013 #ATC2014

Page 12: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

GARTNER HYPE CYCLE 2013 / 2014 #ATC2014

Page 13: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

MOBILE MEDIA CONSUMPTION #ATC2014

Page 14: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

AR & MOBILE MEDIA CONSUMPTION #ATC2014

Page 15: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

BRANDING & MARKETING

INDUSTRIAL & MAINTENANCE

MEDIA & ENTERTAINMENT

EDUCATION & TRAINING

ENTERPRISE & RETAIL

HEALTH & RECREATION

GOVERNMENT & MILTARY

#ATC2014

Page 16: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

#ATC2014

Page 17: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

WORK FOR ASB #ATC2014

Page 18: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

WORK FOR ASB

Page 19: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

MOBILE MEDIC #ATC2014

Page 20: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

HERSHEY #ATC2014

Page 21: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

#ATC2014

Page 22: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep
Page 23: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

PIZZA BOX

PRODUCT ENGAGEMENT

#ATC2014

Page 24: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

LIVE DEMONSTRATIONS

IN-STORE PROMOTION

#ATC2014

Page 25: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

GIANT PIZZA BOX

BRANDING

#ATC2014

Page 26: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

ZOMBIE ROAD TRIP

BRAND ACTIVATION

Page 27: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

BANNERS & SOCIAL MEDIA

ADVERTISING

Page 28: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

• The application has been downloaded over 25,000 times across iOS and Android platforms to date.

• 8th most downloaded app in NZ over launch week

• More than 400,000 people reached organically

• 25,000+ video plays helped viewers to understand

how to play the game and promote the experience • Featured on 50+ blogs/websites over 8

countries. Subjects spanning across marketing, gaming and design

• GENWOW 2013 Awards TOP AR Campaign of 2013

THE RESULTS

Page 29: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

SOCIAL

PRODUCT

LOCATION

WEB

PRINT TV

#ATC2014

Page 30: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

MASS MEDIA REVOLUTIONS

AUGMENTED REALITY

#ATC2014

Page 31: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

THE FUTURE IS WEARABLE

#ATC2014

Page 32: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep

THANK YOU Come see us at the Innovation Lab at 2.30pm

#ATC2014

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@onefatsheep www.onefatsheep.com

Melbourne & Christchurch

#ATC2014