THE PRODUCT FUNNEL - Smart Media Librarysmartmedialibrary.com/...Product_Funnel_Diagram.pdf · PRODUCT FUNNEL THAT EMPOWERS YOUR CUSTOMER AND MAXIMISES SALES. Very Low-Cost or Free

THEPRODUCT FUNNEL FORMULA

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FREE email video series $0.00

$25.00

$575.00

$1,850.00

$7,500.00

$89.95/mth

5 x e-booktraining course

premiumcontent

subscription

online trainingcourse

DVD series& coaching

LiveTraining/Retreat

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HOW TO CREATE A KILLER PRODUCT FUNNEL THAT EMPOWERS YOUR CUSTOMERAND MAXIMISES SALES.

Very Low-Cost or Free product often called a Lead Magnet.Used to incentify prospect to provide email address & join your list.

Low-Cost Product that gives your customer some training, educational or more detailed information in your field of expertise.

This product is a bigger commitment for your customer, but provides them a premium, ongoing service, or a roll-out of product over time. eg: A weekly training.

Your first Big-Ticket item. This is going to be a high-value product. A multi-part training course or access to an online training platform etc. You could also have different courses on offer here.

An expensive product that might be more physical eg: DVD mailed to them, or provides more personal access to you. Maybe a monthly coaching program & DVD set, with a personal call with you once a month.

Your Big-Daddy Product. Fewer customers will buy at this level, but they will receive amazing value. From live seminars to retreats, to higher-paying affiliate commisions, this is the product for your serious, commited customers.

*This is an example Funnel only. Your products will differ from the suggestions above, but the examples illustrate how to build your products so that they add ever-increasing value at ever-increasing price points. The main idea to take away is that you need to create a spread of products/services that allow your customers to positon themselves within your businessand buy at a price level and level of commitment that suits them.