THE PRODUCT FUNNEL FORMULA thechrismclean | chris-mc.com thechrismclean FREE email video series $0.00 $25.00 $575.00 $1,850.00 $7,500.00 $89.95/mth 5 x e-book training course premium content subscription online training course DVD series & coaching Live Training/ Retreat created by HOW TO CREATE A KILLER PRODUCT FUNNEL THAT EMPOWERS YOUR CUSTOMER AND MAXIMISES SALES. Very Low-Cost or Free product often called a Lead Magnet.Used to incentify prospect to provide email address & join your list. Low-Cost Product that gives your customer some training, educational or more detailed information in your field of expertise. This product is a bigger commitment for your customer, but provides them a premium, ongoing service, or a roll-out of product over time. eg: A weekly training. Your first Big-Ticket item. This is going to be a high-value product. A multi-part training course or access to an online training platform etc. You could also have different courses on offer here. An expensive product that might be more physical eg: DVD mailed to them, or provides more personal access to you. Maybe a monthly coaching program & DVD set, with a personal call with you once a month. Your Big-Daddy Product. Fewer customers will buy at this level, but they will receive amazing value. From live seminars to retreats, to higher-paying affiliate commisions, this is the product for your serious, commited customers. *This is an example Funnel only. Your products will differ from the suggestions above, but the examples illustrate how to build your products so that they add ever-increasing value at ever-increasing price points. The main idea to take away is that you need to create a spread of products/services that allow your customers to positon themselves within your businessand buy at a price level and level of commitment that suits them.
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THEPRODUCT FUNNEL FORMULA
thechrismclean | chris-mc.com
thechrismclean
FREE email video series $0.00
$25.00
$575.00
$1,850.00
$7,500.00
$89.95/mth
5 x e-booktraining course
premiumcontent
subscription
online trainingcourse
DVD series& coaching
LiveTraining/Retreat
created by
HOW TO CREATE A KILLER PRODUCT FUNNEL THAT EMPOWERS YOUR CUSTOMERAND MAXIMISES SALES.
Very Low-Cost or Free product often called a Lead Magnet.Used to incentify prospect to provide email address & join your list.
Low-Cost Product that gives your customer some training, educational or more detailed information in your field of expertise.
This product is a bigger commitment for your customer, but provides them a premium, ongoing service, or a roll-out of product over time. eg: A weekly training.
Your first Big-Ticket item. This is going to be a high-value product. A multi-part training course or access to an online training platform etc. You could also have different courses on offer here.
An expensive product that might be more physical eg: DVD mailed to them, or provides more personal access to you. Maybe a monthly coaching program & DVD set, with a personal call with you once a month.
Your Big-Daddy Product. Fewer customers will buy at this level, but they will receive amazing value. From live seminars to retreats, to higher-paying affiliate commisions, this is the product for your serious, commited customers.
*This is an example Funnel only. Your products will differ from the suggestions above, but the examples illustrate how to build your products so that they add ever-increasing value at ever-increasing price points. The main idea to take away is that you need to create a spread of products/services that allow your customers to positon themselves within your businessand buy at a price level and level of commitment that suits them.
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